D2C Design Lead: Ecommerce & Subscriptions

Les Mills Brasil ??; Auckland; Hybrid; NZD 120,000 - 170,000; Full time

Benefits offered by this job

Free gym membership

LM+ Subscription

Health Insurance discount

Monthly company wide events

Global mobility

26 weeks parental leave

Dog friendly office

Volunteer days

Snacks & barista coffee

Job summary

Les Mills International is seeking a Design Lead for our D2C Product team. You will shape UX strategy and translate insights into high-quality journeys across TV, mobile and web. You will own digital commerce experiences including how customers discover, evaluate, purchase and manage subscriptions online.

You will lead hands-on design while coaching a Product Designer and driving design system evolution. This role collaborates with product, marketing and engineering to deliver outcomes that

Qualifications

• Hands-on design leader who sets UX strategy and translates research into product decisions.
• Strong portfolio showing end-to-end design across mobile, web and TV.
• Experience designing ecommerce, checkout and self-service experiences.
• Leads in Design Thinking, Human-Centered Design and Double Diamond.
• Coaches teams and scales design systems and operations.

Responsibilities

• Lead authoring of the D2C product design strategy across channels.
• Own end-to-end digital commerce experiences including discovery, checkout and subscriptions.
• Coach a Product Designer and raise the design bar across the team.
• Influence senior stakeholders and align with business goals.

Skills

Product design leadership

Portfolio design

Ecommerce experience

Research & UX

People leadership

Design systems

A/B testing

AI tools

Claude Code

Tools

Claude Code

Job description

Les Mills International is seeking a Design Lead for our D2C Product team. You will shape UX strategy and translate insights into high-quality journeys across TV, mobile and web. You will own digital commerce experiences including how customers discover, evaluate, purchase and manage subscriptions online.

You will lead hands-on design while coaching a Product Designer and driving design system evolution. This role collaborates with product, marketing and engineering to deliver outcomes that