Campaign Manager

Gunn Talent; New Zealand; On-site; NZD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

Career growth

Ownership of marketing function

Job summary

Gunn Talent is partnering with a well-established luxury wellness brand in New Zealand to hire a hands-on Marketing Lead who will own end-to-end campaign delivery and lead a small team of two.

You will balance strategy with hands-on execution, drive brand growth, retail engagement, and commercial performance across channels, working with retail partners, agencies, and internal stakeholders to deliver impactful campaigns and continuously improve marketing processes and workflows.

Qualifications

• End-to-end campaign management experience in the B2C space with strong execution focus.
• Hands-on marketer who participates in delivery, not just strategy.
• Experience leading or mentoring a small team.
• Solid grasp of customer behaviour and point-of-sale engagement.
• Ability to juggle agencies, timelines and budgets.
• Experience with marketing automation platforms such as HubSpot or Marketo.
• Hands-on use of AI tools to support content, campaigns or workflows.

Responsibilities

• Own end-to-end campaign management - planning, execution, optimisation, and reporting.
• Drive dealer and local area marketing initiatives across channels.
• Manage external agencies, suppliers, and creative partners to stay on-brand.
• Oversee marketing budgets and campaign spend against outcomes.
• Champion the product in-market with strong positioning and engagement.
• Lead, mentor, and develop a small team, supporting growth and performance.
• Refine marketing workflows, processes, and information systems.
• Draw on customer, retail, and campaign data to shape future activity.
• Maintain brand consistency across all marketing touchpoints.
• Stay hands-on in delivery - POS materials, brochures, posters, promotional activity.

Skills

Campaign management

Hands-on marketing

People leadership

B2C marketing

Stakeholder management

Automation platforms

AI tooling

Tools

HubSpot

Marketo

AI tooling

Job description

My client is a well-established major brand recognised for market-leading luxury wellness products, with a strong B2C presence. We're seeking a hands-on Marketing Lead to own campaign delivery from concept through to execution, while leading a small team of two.

This role suits someone who enjoys balancing strategy with hands-on delivery. You will lead marketing activity that drives brand growth, retail engagement, and commercial performance across multiple channels, working closely with retail partners, agencies, and internal stakeholders to deliver impactful campaigns and continuously improve marketing processes and workflows.

Our successful candidate will bring strong campaign management experience alongside genuine people leadership skills, ensuring consistently high standards across every touchpoint.

About the role:

• Own end-to-end campaign management - planning, execution, optimisation, and reporting
• Drive dealer and local area marketing initiatives across multiple channels
• Manage external agencies, suppliers, and creative partners to keep campaigns on-brand and on-track
• Oversee marketing budgets and campaign spend against commercial outcomes
• Champion the product in-market, ensuring strong positioning and engagement
• Lead, mentor, and develop a small team, supporting their growth and performance
• Continuously refine marketing workflows, processes, and information systems
• Draw on customer, retail, and campaign data to shape future activity
• Maintain brand consistency across every marketing touchpoint
• Stay hands-on in delivery - POS material, brochures, print collateral, posters, and promotional activity

My client is a well-established major brand recognised for market-leading luxury wellness products, with a strong B2C presence. We're seeking a hands-on Marketing Lead to own campaign delivery from concept through to execution, while leading a small team of two.

This role suits someone who enjoys balancing strategy with hands-on delivery. You will lead marketing activity that drives brand growth, retail engagement, and commercial performance across multiple channels, working closely with retail partners, agencies, and internal stakeholders to deliver impactful campaigns and continuously improve marketing processes and workflows.

Our successful candidate will bring strong campaign management experience alongside genuine people leadership skills, ensuring consistently high standards across every touchpoint.

About the role:

• Own end-to-end campaign management - planning, execution, optimisation, and reporting
• Drive dealer and local area marketing initiatives across multiple channels
• Manage external agencies, suppliers, and creative partners to keep campaigns on-brand and on-track
• Oversee marketing budgets and campaign spend against commercial outcomes
• Champion the product in-market, ensuring strong positioning and engagement
• Lead, mentor, and develop a small team, supporting their growth and performance
• Continuously refine marketing workflows, processes, and information systems
• Draw on customer, retail, and campaign data to shape future activity
• Maintain brand consistency across every marketing touchpoint
• Stay hands-on in delivery - POS material, brochures, print collateral, posters, and promotional activity

About you:

• You have proven experience in end-to-end campaign management in the B2C space, with a strong execution focus
• You're a hands-on marketer who wants to be involved in delivery, not just strategy
• You have experience leading or mentoring a small team, with a genuine interest in developing people
• You've built your career in B2C marketing, with a solid grasp of customer behaviour and point-of-sale engagement
• You can juggle agencies, stakeholders, timelines, and budgets without missing a beat
• You're confident working with marketing automation platforms such as HubSpot, Marketo, or similar
• You have hands-on experience using AI tools to support content creation, campaign optimisation, or workflow efficiency, and you're always looking for smarter ways of working
• You're genuinely curious about innovation and where emerging technology fits into modern marketing

Benefits:

This role offers a competitive salary based on experience, real career growth, and the chance to work alongside an experienced team - while taking true ownership of the marketing function.

You’ll play an integral part in this dynamic and consistently growing health and wellness business - so don't miss out on learning more!