Digital Planner

PHD; Auckland; On-site; NZD 65,000 - 75,000; Full time

Benefits offered by this job

Free life insurance

Discounted health insurance

Gym memberships

Wellness programme

Birthday & long weekend gifts

Industry events calendar

Job summary

PHD is expanding its Auckland team and seeks a Digital Planner to drive planning, buying, implementation and optimisation of digital campaigns for NZ brands. You’ll collaborate with media teams, digital experts and clients to deliver innovative solutions that impact performance and business outcomes.

The role is full-time, based in Mount Eden with 37.5 hours per week and a NZD salary of roughly 65,000–75,000 depending on skills and experience.

Qualifications

• Tertiary qualification plus 2-3 years' experience in digital media buying, with planning experience highly regarded.
• Strong understanding of digital media channels, terminology, and best practice.
• Excellent analytical and problem-solving skills.

Responsibilities

• Support the development and execution of digital media strategies and recommendations.
• Manage digital campaigns from planning and implementation through to post-campaign analysis.
• Build and maintain accurate media schedules and campaign documentation.
• Monitor campaign performance and identify opportunities for optimisation.
• Ensure campaigns are delivered seamlessly and in line with client objectives.
• Develop strong relationships with clients, media partners, and internal stakeholders.
• Participate in client meetings and contribute confidently to presentations and recommendations.
• Brief media partners and specialist teams to ensure successful campaign execution.
• Communicate campaign updates, insights, and optimisation opportunities effectively.
• Analyse campaign performance and provide actionable insights.
• Produce post-campaign reporting and effectiveness reviews.
• Maintain reporting dashboards and ensure data accuracy.
• Leverage available tools and data sources to support planning and decision-making.
• Work closely with media, strategy, and specialist teams to deliver integrated solutions.
• Share industry trends, platform developments, and emerging opportunities.

Skills

Digital planning

Media buying

Campaign analysis

Client communication

Presentation skills

Education

Tertiary qualification

Tools

Google Analytics

YouTube Reach Planner

Facebook Campaign Planner

Comscore

Airtable

Job description

PHD's reputation as a fantastic place to work is widely recognised, from our limitless learning and development opportunities across an enviable client list and agency specialisms, to our fun culture and inclusive environment.

Amongst the wider industry, we are equally renowned as the media agency delivering clients an unfair advantage. Behind this advantage is our unique winning formula - a handpicked winning team of experts, backed by a comprehensive suite of best-in-class services, advanced products, and innovative technology.

As our newest PHD'er, what would this mean for you? You'd get to deliver this advantage to clients through your mahi, talents, skills, and 'play to win' attitude while keeping yourself future fit and having a phenomenal time.

As for other agency benefits loved by the PHD team? There's our free life insurance and discounted health insurance and gym memberships, a wellness programme keeping us all happy and healthy, birthday and long weekend gift day programmes which bump up our leave days, along with an annual calendar of industry, social and cultural celebration events.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, neurodivergent status, religion and/or beliefs. All applicants are valued for the talents, expertise, experience and perspective they offer.

We're looking for a passionate and detail-oriented Digital Planner to join our high-performing team. This is an exciting opportunity for someone with digital media buying experience who is ready to further develop their planning capabilities while working across some of New Zealand's leading brands.

As a Digital Planner, you'll play a key role in the planning, buying, implementation, optimisation, reporting, and analysis of digital campaigns. Working closely with our media teams, specialist digital experts, and clients, you'll help deliver innovative and effective media solutions that drive outstanding business outcomes.

This is a full-time permanent position, based at our Mount Eden, Auckland office. The role guarantees a permanent full time hours of 37.5 hours per week and offers an annual salary of NZD $65,000 - $75,000, depending on skills, experience, and qualifications.

About the role

What You'll Do

Campaign Planning & Delivery

• Support the development and execution of digital media strategies and recommendations.
• Manage digital campaigns from planning and implementation through to post-campaign analysis.
• Build and maintain accurate media schedules and campaign documentation.
• Monitor campaign performance and identify opportunities for optimisation.
• Ensure campaigns are delivered seamlessly and in line with client objectives.

Client & Partner Management

• Develop strong relationships with clients, media partners, and internal stakeholders.
• Participate in client meetings and contribute confidently to presentations and recommendations.
• Brief media partners and specialist teams to ensure successful campaign execution.
• Communicate campaign updates, insights, and optimisation opportunities effectively.

Reporting & Insights

• Analyse campaign performance and provide actionable insights.
• Produce post-campaign reporting and effectiveness reviews.
• Maintain reporting dashboards and ensure data accuracy.
• Leverage available tools and data sources to support planning and decision-making.
• Work closely with media, strategy, and specialist teams to deliver integrated solutions.
• Share industry trends, platform developments, and emerging opportunities.
• Contribute to a collaborative, inclusive, and positive agency culture.
• Continuously seek smarter and more effective ways of working.

About You

We're looking for someone who is curious, proactive, and passionate about digital media.

You'll Bring

• Tertiary qualification plus 2-3 years' experience in digital media buying, with planning experience highly regarded.
• Strong understanding of digital media channels, terminology, and best practice.
• Excellent analytical and problem-solving skills.
• Ability to manage multiple deadlines and competing priorities.
• Strong communication and presentation skills.
• Confidence building relationships with clients and internal stakeholders.
• A future-focused mindset and eagerness to learn.

Experience With

• Microsoft Office Suite
• Google Analytics
• YouTube Reach Planner
• Facebook Campaign Planner
• Comscore
• Airtable
• Other digital planning and reporting tools