Brand Transformation Manager — 12-Month Contract

Poal; Auckland; On-site; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Free onsite parking

Free internal shuttle to Queens Wharf

15 days wellbeing leave

Flexible working

Discounts at retailers

Job summary

Port of Auckland is seeking an experienced Brand Manager on a 12-month fixed-term contract to steward brand elements across channels and infrastructure, ensuring consistency in a complex operational environment.

You will work closely with senior leaders, operational teams and external partners to deliver branding initiatives, balancing ambition with practicality and delivering lasting, practical outcomes across digital, signage, plant and documentation.

Qualifications

• Four to six years of experience in marketing, brand management, communications, or related disciplines.
• Experience delivering a rebrand or large-scale brand transformation programme.
• Strong project management capability with the ability to manage multiple workstreams.
• Proven stakeholder engagement and relationship management skills.
• Experience managing agencies, suppliers, and external partners.
• Strong commercial acumen and experience managing budgets.
• Excellent communication and influencing skills.
• Ability to balance strategic objectives with operational realities.
• A collaborative approach and the ability to work effectively across all levels of the organisation.
• Willingness to be highly visible and physically present onsite throughout the programme.

Responsibilities

• Lead the project management and delivery of the Port's new brand elements.
• Plan, coordinate and execute branding activities, milestones, dependencies, and deliverables.
• Deliver branding across digital channels, infrastructure, signage, plant, machinery, and business systems.
• Establish and embed standards, governance processes, and guidelines.
• Ensure consistent application across customer, employee, and stakeholder touchpoints.
• Build and maintain strong relationships with senior leaders, operational teams, suppliers, and agencies.
• Develop communication and stakeholder engagement plans that support successful implementation.
• Manage external suppliers, agencies, budgets, contracts, and performance outcomes.
• Identify and elevate risks, issues, and opportunities while keeping stakeholders informed of progress.
• Ensure a smooth transition to ongoing ownership of brand assets, standards, and governance at programme completion.

Skills

Brand management

Project management

Stakeholder engagement

Budget management

Communications

Commercial acumen

Job description

Port of Auckland is seeking an experienced Brand Manager on a 12-month fixed-term contract to steward brand elements across channels and infrastructure, ensuring consistency in a complex operational environment.

You will work closely with senior leaders, operational teams and external partners to deliver branding initiatives, balancing ambition with practicality and delivering lasting, practical outcomes across digital, signage, plant and documentation.