Brand Manager

Poal; Auckland; On-site; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Free onsite parking

Free internal shuttle to Queens Wharf

15 days wellbeing leave

Flexible working

Discounts at retailers

Job summary

Port of Auckland is seeking an experienced Brand Manager on a 12-month fixed-term contract to steward brand elements across channels and infrastructure, ensuring consistency in a complex operational environment.

You will work closely with senior leaders, operational teams and external partners to deliver branding initiatives, balancing ambition with practicality and delivering lasting, practical outcomes across digital, signage, plant and documentation.

Qualifications

• Four to six years of experience in marketing, brand management, communications, or related disciplines.
• Experience delivering a rebrand or large-scale brand transformation programme.
• Strong project management capability with the ability to manage multiple workstreams.
• Proven stakeholder engagement and relationship management skills.
• Experience managing agencies, suppliers, and external partners.
• Strong commercial acumen and experience managing budgets.
• Excellent communication and influencing skills.
• Ability to balance strategic objectives with operational realities.
• A collaborative approach and the ability to work effectively across all levels of the organisation.
• Willingness to be highly visible and physically present onsite throughout the programme.

Responsibilities

• Lead the project management and delivery of the Port's new brand elements.
• Plan, coordinate and execute branding activities, milestones, dependencies, and deliverables.
• Deliver branding across digital channels, infrastructure, signage, plant, machinery, and business systems.
• Establish and embed standards, governance processes, and guidelines.
• Ensure consistent application across customer, employee, and stakeholder touchpoints.
• Build and maintain strong relationships with senior leaders, operational teams, suppliers, and agencies.
• Develop communication and stakeholder engagement plans that support successful implementation.
• Manage external suppliers, agencies, budgets, contracts, and performance outcomes.
• Identify and elevate risks, issues, and opportunities while keeping stakeholders informed of progress.
• Ensure a smooth transition to ongoing ownership of brand assets, standards, and governance at programme completion.

Skills

Brand management

Project management

Stakeholder engagement

Budget management

Communications

Commercial acumen

Job description

Port of Auckland is New Zealand's largest import port and a critical gateway supporting the economic growth of Auckland and the wider region. As the Port continues to grow and evolve, we are rolling out new brand elements and focussing on consistency across the port to reflect who we are today, and where we are heading in the future. This is a unique opportunity to help shape and deliver a highly visible programme that will leave a lasting legacy across the organisation.

We are looking for an experienced Brand Manager on a 12 month fixed-term contract, to provide stewardship and ensure consistency across channels and infrastructure as we roll out some new brand elements, in one of New Zealand's most complex and visible operational environments.

This is a unique opportunity to shape how a brand shows up across everything from digital channels and documentation through to signage, infrastructure, plant, and machinery. Working closely with senior leaders, operational teams, and external partners, you will balance brand ambition with operational realities to deliver practical, lasting outcomes.

Success in this role will come from your ability to coordinate and execute by building strong relationships and find creative solutions in an environment where no two branding challenges are the same.

At Port of Auckland, we embrace High Performance, High Engagement (HPHE) ways of working. We believe the people closest to the work are often best placed to help solve problems, so we're looking for someone who can bring people on the journey, work collaboratively, and help deliver meaningful change.

Key Responsibilities

• Lead the project management and delivery of the Port's new brand elements.
• Plan, coordinate and execute branding activities, milestones, dependencies, and deliverables.
• Deliver branding across digital channels, infrastructure, signage, plant, machinery, and business systems.
• Establish and embed standards, governance processes, and guidelines.
• Ensure consistent application across customer, employee, and stakeholder touchpoints.
• Build and maintain strong relationships with senior leaders, operational teams, suppliers, and agencies.
• Develop communication and stakeholder engagement plans that support successful implementation.
• Manage external suppliers, agencies, budgets, contracts, and performance outcomes.
• Identify and elevate risks, issues, and opportunities while keeping stakeholders informed of progress.
• Ensure a smooth transition to ongoing ownership of brand assets, standards, and governance at programme completion.

ABOUT YOU | Ko wai koe

You are a commercially minded marketing professional who thrives in complex environments and enjoys bringing people together to deliver successful outcomes. Experienced in brand implementation, stakeholder engagement, and project delivery, you know how to build trust, and navigate competing priorities while maintaining momentum. Equally comfortable in a meeting room, on a worksite, or engaging with external partners, you are pragmatic, resilient, and enjoy finding creative solutions to challenging problems.

• Four to six years of experience in marketing, brand management, communications, or related disciplines.
• Experience delivering a rebrand or large-scale brand transformation programme.
• Strong project management capability with the ability to manage multiple workstreams.
• Proven stakeholder engagement and relationship management skills.
• Experience managing agencies, suppliers, and external partners.
• Strong commercial acumen and experience managing budgets.
• Excellent communication and influencing skills.
• Ability to balance strategic objectives with operational realities.
• A collaborative approach and the ability to work effectively across all levels of the organisation.
• Willingness to be highly visible and physically present onsite throughout the programme.

OUR BENEFITS | Ngā Painga

Our employee benefits and perks include (T&Cs apply):

• Free onsite parking
• Free internal shuttle to Queens Wharf for access to trains, ferries and buses
• 15 days wellbeing (sick) leave per annum
• Flexible working arrangements where appropriate
• Access to discounts at various retailers across Auckland

We pride ourselves on being a great place to work and consider all employees part of theport whānau.

At Port of Auckland, we celebrate and embrace diversity and welcome applications from people of all backgrounds. We are dedicated to fostering an environment where everyone can be themselves.

Kia Kaha, Kia Maia

Give of your best, be confident in your ability