Brand & Marketing Manager

Bakers Delight (NZ) Limited; Howick; On-site; NZD 60,000 - 85,000; Full time

Job summary

Bakers Delight (NZ) Limited is seeking a hands-on Marketing professional to own and execute campaigns across channels, coordinating assets from concept to launch. You’ll work with our Support Office, Operations and senior management to bring local store initiatives to life.

The role covers digital marketing, content creation, email communications and franchise support, with occasional travel within New Zealand and the need to work with external agencies and suppliers.

Qualifications

• Hands-on marketer with experience delivering campaigns from concept to execution.
• Strong digital marketing knowledge across social, email and loyalty programs.
• Excellent copywriting and content creation abilities.

Responsibilities

• Localise and deliver national campaigns, product launches and promotions.
• Coordinate assets across in-bakery POS, digital content and emails.
• Work with designers, agencies and suppliers to deliver campaigns on time.
• Monitor performance and provide post-campaign insights.
• Support Local Store Marketing and franchise recruitment campaigns.

Skills

Campaign execution

Digital marketing

Content creation

Copywriting

Project management

Education

Tools

CRM platforms

Adobe CS

Email marketing tools

Job description

Love marketing, thrive on variety and enjoy seeing your ideas come to life? This could be your next big move!

We're looking for a hands-on marketer who's ready to step up, take ownership and get stuck into all things marketing.

You'll be part of a collaborative Support Office team where there's always something happening! One day you could be launching a delicious new product, the next you're creating content, pulling together an email campaign, coordinating in-bakery promotions or helping bring a local marketing idea to life.

From national campaigns and product launches to digital marketing, loyalty initiatives and in-bakery promotions, you'll be right in the thick of it — making sure the details are covered and great ideas turn into great execution.

You'll work closely with our network, Operations and Senior Management, as well as agencies and suppliers, giving you plenty of opportunities to learn, contribute and build your marketing expertise.

It's busy, it's varied and there's never a dull moment!We're looking for someone who enjoys rolling up their sleeves, keeping things organised and making things happen.

If you've built a solid marketing foundation and are ready for more responsibility, greater ownership and the chance to make the role your own, we'd love to hear from you!

Key Responsibilities

Campaign Execution

Localise and deliver national campaigns, product launches and seasonal promotions including managing campaign timelines, briefs and deliverables to ensure everything is ready for launch.

Coordinate campaign assets including in-bakery POS, digital content, email communications and promotional materials.

Work with designers, printers, agencies and other suppliers to deliver campaigns on time.

Track campaign performance and help prepare post-campaign reporting and recommendations.

Digital, Social & Customer Marketing

Create, schedule and coordinate engaging social content and customer communications.

Develop and send customer EDMs and promotional communications.

Support loyalty activity including member offers, acquisition campaigns and customer communications.

Manage website content and promotional information.

Monitor digital, social and email performance and identify opportunities to improve results.

Brand & Content

Help maintain a consistent Bakers Delight brand across all customer touchpoints.

Write and edit marketing copy across social media, EDMs, website, campaign material and franchise communications.

Work with designers and suppliers to deliver brand assets when required.

Ensure campaign material is accurate, on-brand and ready for use across the bakery network.

Franchise & Local Store Marketing

Support Local Store Marketing initiatives, helping bakeries promote themselves within their communities.

Provide franchisees with campaign materials, information and practical marketing support.

Follow up with bakeries to help ensure national campaigns are implemented successfully.

Product Launches & Promotions

Work closely with the internal team to coordinate new product launches and promotions.

Help manage campaign pricing, product information, POS requirements and customer communications.

Coordinate the many moving parts required to take a campaign from planning through to bakery execution.

Monitor results and provide insights to support future activity.

Business & Franchise Growth

Support marketing activity to generate interest in Bakers Delight franchise opportunities.

Assist with franchise recruitment campaigns, digital advertising and lead communications.

Develop and update presentations, marketing collateral and other franchise recruitment material.

Support marketing activity around new bakery openings and other network growth opportunities.

Marketing Coordination

Maintain campaign calendars, timelines and marketing documentation.

Coordinate agencies, designers, printers and other external suppliers.

Assist with marketing budgets, invoices and campaign administration.

Work collaboratively with our Support Office team to respond to day-to-day marketing needs and opportunities.

About You

You're a hands-on marketer who enjoys a busy, fun and varied environment where no two days are the same. You thrive on making things happen, take pride in delivering great work and enjoy being part of a collaborative team.

You're highly organised, detail-oriented and a strong executor.You can confidently juggle multiple projects, manage competing deadlines and ensure campaigns are delivered accurately, on time and to a high standard.

You may currently be working as a Senior Marketing Executive/Marketing Coordinator, Assistant Brand Manager or similar, and are ready to take the next step in your career.
You'll bring:

5 years' marketing experience, ideally in retail, hospitality, food, FMCG or another consumer-facing environment.

Experience coordinating and executing marketing campaigns from start to finish.

AI proficiency and adaptability: learn new tools quickly and shift priorities when needed.

Strong organisational skills, attention to detail and the ability to manage multiple priorities.

A proven ability to follow through and deliver work accurately and on time.

Strong digital marketing, social media and content creation skills.

Excellent copywriting and communication skills.

Experience with email marketing, CRM or loyalty programmes would be an advantage.

Confidence working with designers, agencies, suppliers and different stakeholders.

A proactive, practical and positive attitude, with a willingness to roll up your sleeves and get things done.

Why Join Bakers Delight?

This is an opportunity to make a genuine impact on a well-loved New Zealand brand. You'll work alongside a passionate team, enjoy plenty of variety and have the opportunity to shape the future direction of our marketing while supporting locally owned franchise businesses across the country.

You don't need to have done everything on this list before. We're looking for someone with a solid marketing foundation, plenty of initiative and the drive to learn, grow and make the role their own!

Additional Requirements

Occasional travel throughout New Zealand is required to support franchisees, attend conferences, visit bakery locations and assist with campaign implementation.

A current New Zealand driver's licence is required.