Brand Manager - Cheese & Spreads

Lactalis New Zealand; Auckland; On-site; NZD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible working arrangements

Career development opportunities

Job summary

Lactalis New Zealand is seeking a dynamic marketer to drive growth for our Cheese & Spreads brands. You’ll turn insights into action, shaping campaigns and product launches in collaboration with R&D, Sales, and Operations.

With 2–4 years in FMCG marketing, you’ll analyse performance data, manage campaigns end-to-end, and help strengthen consumer engagement while contributing to sustainable brand growth in a fast-paced environment.

Qualifications

• 3+ years in Brand Management or FMCG marketing.
• Strong analytical capabilities and data interpretation.
• Excellent communication and stakeholder collaboration.

Responsibilities

• Lead the development and execution of marketing campaigns across the Cheese & Spreads portfolio to drive brand growth and consumer engagement.
• Support the launch of new products and line extensions, partnering with R&D, Sales, Category, Supply Chain and Operations teams.
• Analyse consumer insights, market trends and performance data to identify opportunities for growth, innovation and optimisation.
• Monitor brand performance, including sales, market share and brand health metrics, providing recommendations to enhance results.
• Contribute to promotional activity and events that bring our brands to life and strengthen market presence.

Skills

Brand Management

Data Analysis

Communication

Cross-functional Collaboration

Education

Bachelor’s in Marketing or related field

Tools

Excel

Marketing Analytics Tools

Job description

Lactalis New Zealand, formerly known as Fonterra Brands NZ, is now proudly part of the Lactalis Group.

Lactalis is a French family-owned business and the world’s largest dairy company. With a presence in 50 countries, employing around 90,000 people and a range of 2,000 dairy products. Lactalis is committed to contributing to the health and well-being of consumers around the world every day.

Here in New Zealand, Lactalis New Zealand employs more than 1,000 people across four manufacturing sites, two distribution centres and our corporate head office. We manufacture high-quality dairy products enjoyed by Kiwis and consumers around the world.

Our business also includes NZ New Milk, a specialised nutrition and infant formula manufacturer that produces premium products for global markets. Together, we produce some of the country’s most loved dairy brands, including Anchor, Fresh ’n’ Fruity and Mainland.

Our passionate and talented team is dedicated to nurturing the future of dairy, unlocking new opportunities, and fostering innovation in nutrition and food.

The Opportunity

Join one of New Zealand's most iconic dairy portfolios and play a key role in shaping the future of some of the country's most loved Cheese & Spreads brands. Working within a collaborative and high-performing marketing team, you'll bring campaigns to life, uncover growth opportunities, and help deliver innovation that delights consumers and drives commercial success. Reporting to the Head of Marketing Cheese and Spreads, you will:

• Lead the development and execution of marketing campaigns across the Cheese & Spreads portfolio to drive brand growth and strengthen consumer engagement
• Support the launch of new products and line extensions, partnering closely with R&D, Sales, Category, Supply Chain and Operations teams
• Analyse consumer insights, market trends and performance data to identify opportunities for growth, innovation and optimisation
• Monitor brand performance, including sales, market share and brand health metrics, providing recommendations to enhance results
• Contribute to promotional activity and events that bring our brands to life and strengthen market presence

About You

You're an energetic and commercially curious marketer who loves turning insights into action and seeing brands grow. Equally comfortable analysing performance data and collaborating with stakeholders, you're eager to build your marketing career within a fast-paced FMCG environment. In addition to this you will have:

• A tertiary qualification in Marketing, Business or a related discipline
• 2-4 years' experience in Brand Management, Marketing or a similar FMCG environment
• Strong analytical capabilities, with the ability to interpret data and identify actionable opportunities
• Excellent communication and relationship-building skills, enabling effective collaboration across diverse teams
• A proactive, growth-focused mindset with strong planning and organisational skills and the ability to manage competing priorities effectively

We are looking for someone who is passionate, ambitious, and eager to grow. Whether you’re ready for your next challenge or looking to deepen your expertise, we’d love to hear from you

What We Offer

• Competitive pay and benefits
• Career development and progression opportunities within a global organisation
• A collaborative and supportive workplace culture where your contribution makes a real impact
• A strong commitment to safety, quality, innovation and sustainability
• Flexible working arrangements where possible

Our Commitment to Diversity, Equity & Inclusion

At Lactalis NZ, we are proud to be an equal opportunity employer. We welcome people from all backgrounds and are committed to fostering a diverse, inclusive workplace where everyone feels valued, respected, and empowered to thrive.