Brand Growth Manager - Dairy & Spreads

Lactalis New Zealand; Auckland; On-site; NZD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible working arrangements

Career development opportunities

Job summary

Lactalis New Zealand is seeking a dynamic marketer to drive growth for our Cheese & Spreads brands. You’ll turn insights into action, shaping campaigns and product launches in collaboration with R&D, Sales, and Operations.

With 2–4 years in FMCG marketing, you’ll analyse performance data, manage campaigns end-to-end, and help strengthen consumer engagement while contributing to sustainable brand growth in a fast-paced environment.

Qualifications

• 3+ years in Brand Management or FMCG marketing.
• Strong analytical capabilities and data interpretation.
• Excellent communication and stakeholder collaboration.

Responsibilities

• Lead the development and execution of marketing campaigns across the Cheese & Spreads portfolio to drive brand growth and consumer engagement.
• Support the launch of new products and line extensions, partnering with R&D, Sales, Category, Supply Chain and Operations teams.
• Analyse consumer insights, market trends and performance data to identify opportunities for growth, innovation and optimisation.
• Monitor brand performance, including sales, market share and brand health metrics, providing recommendations to enhance results.
• Contribute to promotional activity and events that bring our brands to life and strengthen market presence.

Skills

Brand Management

Data Analysis

Communication

Cross-functional Collaboration

Education

Bachelor’s in Marketing or related field

Tools

Excel

Marketing Analytics Tools

Job description

Lactalis New Zealand is seeking a dynamic marketer to drive growth for our Cheese & Spreads brands. You’ll turn insights into action, shaping campaigns and product launches in collaboration with R&D, Sales, and Operations.

With 2–4 years in FMCG marketing, you’ll analyse performance data, manage campaigns end-to-end, and help strengthen consumer engagement while contributing to sustainable brand growth in a fast-paced environment.