Brand Integrations Lead — Cross-Platform Campaigns

Mediaworks; Auckland; Remote; NZD 90,000 - 130,000; Full time

Job summary

Mediaworks in Auckland seeks an Integration Lead to drive standout branded content and integration campaigns across radio brands Breeze and Breeze Classic, from concept to delivery.

You will lead cross-platform strategies, working with sales, content, and digital teams to ensure commercial success and memorable audience experiences. This fast-paced, client-facing role offers the chance to shape revenue and engagement across NZ’s iconic brands.

Qualifications

• 3+ years’ experience in media, advertising, or branded content.
• Strong understanding of the media landscape (radio and digital).
• Experience in commercial integration or campaign delivery.
• Strong communication, negotiation, and stakeholder management.
• Creative mindset with strong problem-solving ability.
• Excellent attention to detail and ability to manage multiple deadlines.
• Confident working across sales, content, and client teams.
• Proactive, self-starting attitude with strong commercial awareness.

Responsibilities

• Lead the development of best-in-class integration campaigns across radio, digital, and cross-platform channels.
• Turn client and agency briefs into creative, insight-led integration strategies that deliver ROI.
• Work closely with sales, content, digital, and promotions teams to bring campaigns to life.
• Drive innovative branded content solutions using talent, content, and platform strengths.
• Manage client and agency relationships through briefing, development, presentation, and delivery.
• Ensure campaigns are commercially sound, competitively priced, and deliver revenue targets.
• Identify and deliver cross-platform upsell opportunities (digital, OOH, and beyond).
• Oversee campaign workflow, timelines, documentation, and WIP reporting.
• Manage risk, scope, and delivery quality across all integration projects.
• Contribute to brainstorms and help develop award-worthy creative thinking.
• Collaborate with internal teams to ensure seamless end-to-end campaign execution.

Skills

Media/Advertising

Branded Content

Stakeholder Management

Negotiation

Cross-Platform

Creative Thinking

Job description

Mediaworks in Auckland seeks an Integration Lead to drive standout branded content and integration campaigns across radio brands Breeze and Breeze Classic, from concept to delivery.

You will lead cross-platform strategies, working with sales, content, and digital teams to ensure commercial success and memorable audience experiences. This fast-paced, client-facing role offers the chance to shape revenue and engagement across NZ’s iconic brands.