Audience & Channels Director - Integrated Marketing

Crusaders; Christchurch; On-site; NZD 90,000 - 130,000; Full time

Job summary

The Crusaders and Matatš are seeking an experienced Audience & Channels Manager to lead how our brands connect with audiences across every touchpoint. This role ensures ownership of audience planning, channel performance and campaign integration across the Crusaders marketing team.

You'll lead cross-brand planning, align channels, and own delivery of websites, EDMs and paid media while working with Braze and other platforms to drive engagement and growth.

Qualifications

• 8+ years' experience across marketing, audience growth, campaigns, channels or digital marketing.
• Experience leading people, specialist disciplines or high-performing teams.
• Experience turning strategy into integrated campaigns and channel plans.
• Hands-on experience with websites, EDMs, paid media (SEO/GEO & display), CRM and marketing automation platforms.

Responsibilities

• Lead audience and channel planning across the Crusaders and Matatš brands.
• Turn marketing priorities into clear campaigns, channel plans and audience activity.
• Lead integrated planning across campaigns, content, communications, creative and channels.
• Ensure audience-facing activity is aligned, delivered on time and measured meaningfully.
• Lead and develop the Communications & Media Manager, Digital Content Lead and Design & Brand Executive for Crusaders activity.
• Work alongside the Matatš Commercial & Marketing Manager to support audience, channel and campaign delivery.
• Own the performance and continuous improvement of Crusaders and Matatš websites.
• Lead paid digital media, search and audience acquisition activity.
• Build and deliver EDMs, automations and personalised communications through Braze and other marketing platforms.
• Lead reporting, insights and performance improvement across marketing channels.
• Work closely with the Consumer Manager to support customer acquisition, engagement and retention.
• Partner with the Partnerships team to ensure campaigns and channels support agreed commercial outcomes where appropriate.

Skills

Audience planning

Channel management

Campaign integration

Leadership

Digital marketing

Tools

Braze

Campaignware

Job description

The Crusaders and Matatš are seeking an experienced Audience & Channels Manager to lead how our brands connect with audiences across every touchpoint. This role ensures ownership of audience planning, channel performance and campaign integration across the Crusaders marketing team.

You'll lead cross-brand planning, align channels, and own delivery of websites, EDMs and paid media while working with Braze and other platforms to drive engagement and growth.