Social Media Expert

PTGR AG; Time; On-site; NOK 10,000 - 17,000; Full time

Job summary

PTGR AG in Addis Ababa is seeking a Social Media Expert to execute our social media strategy and grow brand awareness across platforms. You will turn business objectives into platform-specific content while preserving our voice and visual identity.

You will manage content calendars, publish across LinkedIn, Instagram, X, Facebook, Telegram, TikTok, and emerging networks, and analyze performance to drive growth and engagement.

Qualifications

• Proven experience managing brand or business social media accounts.
• Strong understanding of platform algorithms and content performance drivers.
• Knowledge of paid social media campaigns.
• Excellent copywriting and storytelling skills.
• Data-driven with hands-on analytics experience.
• Ability to work independently and manage multiple priorities.

Responsibilities

• Develop and manage social media content calendars and campaigns
• Create, publish, and optimize content for LinkedIn, Instagram, X, Facebook, Telegram, TikTok, and emerging platforms
• Grow and engage online communities through organic strategies and real-time interaction
• Monitor trends, platform updates, and competitor activity
• Track performance metrics and deliver actionable insights
• Collaborate with marketing, design, and product teams to align messaging
• Maintain a consistent brand voice, tone, and visual identity

Skills

Brand management

Platform algorithms

Paid social

Copywriting

Analytics

Time management

Job description

Social Media Expert

Full Time | Onsite

The Social Media Expert is responsible for executing PTGR's social media strategy to drive brand awareness, engagement, and growth. This role turns business objectives into high-performing, platform-specific content while maintaining a consistent brand voice and visual identity.

About The Role

You will be responsible for managing PTGR AG's social media channels, creating compelling content, and ensuring consistent brand messaging. Your work will help position PTGR AG as a trusted leader in digital assets, blockchain consulting, and Web3 innovation.

Key Responsibilities

• Develop and manage social media content calendars and campaigns
• Create, publish, and optimize content for LinkedIn, Instagram, X, Facebook, Telegram, TikTok, and emerging platforms
• Grow and engage online communities through organic strategies and real-time interaction
• Monitor trends, platform updates, and competitor activity
• Track performance metrics and deliver actionable insights
• Collaborate with marketing, design, and product teams to align messaging
• Maintain a consistent brand voice, tone, and visual identity

Requirements

• Proven experience managing brand or business social media accounts
• Strong understanding of platform algorithms and content performance drivers
• Knowledge of paid social media campaigns
• Excellent copywriting and storytelling skills
• Data-driven with hands-on analytics experience
• Ability to work independently and manage multiple priorities

Preferred Qualifications

• Experience in tech, fintech, blockchain, or digital products

Location

• Ethiopia / Addis Ababa