Senior Performance Marketing Analytics Lead

Socket.dev; London; Hybrid; NOK 964,000 - 1,168,000; Full time

Benefits offered by this job

Flexible working

25 days holiday

Runna/Strava subscriptions

Headspace membership

Job summary

Runna is seeking an Analytics Lead to drive performance marketing decisions with rigorous data insight. You will partner with growth, strategy, and finance to define metrics, build measurement frameworks, and translate data into decisions impacting millions of runners.

The role focuses on paid media attribution, MMM/MTA, experiment design, and building scalable data models. This is a hybrid role with three days per week on-site at the London office.

Qualifications

• 5+ years in marketing data analytics or analytics engineering.
• Ability to build reusable data models and BI dashboards for varied stakeholders.
• Strong SQL skills across marketing platforms and data warehouses.
• Experience designing and evaluating experiments (incrementality testing, A/B).
• Proficient in Python for data cleansing, transformation, and analysis.
• Able to translate complex findings into clear recommendations.

Responsibilities

• Own analytics and measurement strategy for Runna Performance Marketing; define KPIs and build measurement frameworks.
• Build high-quality marketing attribution models and inform campaign strategy.
• Use MMM, MTA, and Incrementality Testing to measure spend impact across units, geos, and channels; surface new testing platforms.
• Stay updated on paid media trends and privacy/tracking requirements; apply to attribution and measurement.
• Collaborate with marketers to design and evaluate experiments across channels and geos; ensure rigorous incrementality.
• Design and deliver dashboards making insights intuitive and accessible.
• Turn business questions into technical solutions across stakeholders.

Skills

Marketing analytics

Advanced SQL

Experiment design

Python

Communicating findings

Mentoring

Education

Degree in Computer Science / Mathematics / Statistics / Data Science

Tools

Snowflake

AppsFlyer

GitHub Actions

Job description

Runna is seeking an Analytics Lead to drive performance marketing decisions with rigorous data insight. You will partner with growth, strategy, and finance to define metrics, build measurement frameworks, and translate data into decisions impacting millions of runners.

The role focuses on paid media attribution, MMM/MTA, experiment design, and building scalable data models. This is a hybrid role with three days per week on-site at the London office.