Senior Content Analytics Lead: Growth & Retention

Spotlight Sports Group; London; Hybrid; NOK 887,000 - 1,141,000; Full time

Benefits offered by this job

Private medical insurance

25 days holiday per year

Birthday off

Season Ticket Loan

Cycle to Work Scheme

Racing Post Members Club access

Job summary

Spotlight Sports Group is seeking a Senior Content Performance Analyst to own performance analysis for the Racing Post newsroom. You’ll turn audience and subscription data into decisions editors act on, working within the Data Intelligence Unit and alongside the content department.

You will partner with editors to shape content strategy, build self-serve reporting, and apply AI tools to scale insights. Hybrid work in a global team offers opportunities to influence subscriber growth and retention.

Qualifications

• Strong technical analytical skills with SQL experience
• Experience analysing subscription or membership businesses
• Experience with AI tools in analytical work

Responsibilities

• Own performance analysis across all content and product formats providing deep, cross-cutting analysis that shapes content and product strategy across the business
• Build and maintain analysis of user-level engagement joined to audience persona and subscription lifecycle, establishing what drives acquisition, engagement, retention and churn
• Design and test hypotheses in support of the subscriber growth plan, framing the question, running the analysis and presenting a clear answer
• Work closely with senior editors and desk leaders, translating analysis into practical editorial recommendations and challenging assumptions with evidence
• Provide the performance input into regular editorial reviews, supporting decisions on which content and formats to stop, start or scale
• Develop and curate our self-serve reporting environment so that editors have trustworthy, relevant data at the point of decision
• Use and develop AI tools to scale analysis and reporting, automating routine performance work and building systems that deliver insight to editors in the flow of their day
• Safeguard the quality of editorial performance data, owning metric definitions, ensuring consistency across platforms and identifying where numbers cannot be relied on
• Build the evidence base behind major content investment decisions, including our premium subscription proposition
• Build editorial capability in using performance data, coaching editors and desk leaders to interpret and act on insight confidently as part of everyday decision-making
• Work with colleagues across the Data Intelligence Unit to develop the underlying data capability the role depends on
• Communicate findings clearly and regularly to editors, journalists and non-editorial stakeholders
• Partner with the Subscriptions Director on the subscriber growth plan, ensuring performance analysis directly informs subscription and retention strategy as well as editorial decisions

Job description

Spotlight Sports Group is seeking a Senior Content Performance Analyst to own performance analysis for the Racing Post newsroom. You’ll turn audience and subscription data into decisions editors act on, working within the Data Intelligence Unit and alongside the content department.

You will partner with editors to shape content strategy, build self-serve reporting, and apply AI tools to scale insights. Hybrid work in a global team offers opportunities to influence subscriber growth and retention.