Hybrid Product Analytics Lead

ComeOn Group; London; Hybrid; NOK 697,000 - 951,000; Full time

Benefits offered by this job

Hybrid work model

Company bonus scheme

Gym/Wellbeing Allowance

33 days holidays

Job summary

ComeOn Group in London is seeking a sharp, commercially minded Product Analyst to join our analytics team. You will sit at the intersection of Product, Marketing and Commercial operations, transforming raw digital behaviour into actionable strategies and guiding decisions across our Casino and Sportsbook products.

You will partner with product squads, marketing, country managers and business owners, build GA4 and BigQuery pipelines, manage GTM tagging, and create scalable Tableau dashboards.

Qualifications

• 3+ years of experience in product, web, or digital analytics, ideally within a high-velocity B2C environment.
• Advanced SQL: highly proficient in writing clean, complex, and optimised queries to manipulate massive datasets.
• Expertise in GA4 & BigQuery: Essential experience working with GA4 raw data schemas within Google BigQuery (unnesting events, handling heavy clickstream data).
• Strong proficiency in Tagging (Client & Server-Side): Hands-on experience with Google Tag Manager, including Server-Side GTM, tracking deployment, and managing pixels/conversions for paid media channels (Meta, Google Ads, etc.).
• Data Visualisation: Strong experience building intuitive, automated dashboards in Tableau (or similar data visualisation tools).
• Behavioural Product Analytics: Hands‑on experience using digital behavioural tools like Fullstory (or similar) for session replay, heatmapping, and funnel optimisation.
• Stakeholder Agility: Strong communication skills. You can comfortably discuss product metrics with a product owner or engineer, attribution with a marketer, and landing page impacts with a Country Manager.

Responsibilities

• Drive Product & Commercial Insights: analyse customer behaviour, funnels, and retention to identify growth opportunities.
• Drive the GA4 + BigQuery Ecosystem: query raw event data in BigQuery to uncover deep insights across touchpoints.
• Architect Data Collection & Tagging: manage tracking infrastructure using GTM and Server-Side GTM with flawless data collection.
• Empower Cross-Functional Stakeholders: translate data into commercial recommendations for non-technical stakeholders.
• Data Visualisation & Storytelling: design and maintain Tableau dashboards for self-serve KPI monitoring.
• Experimentation & Optimisation: design and analyse A/B tests, translating results into roadmap recommendations.

Skills

Product analytics

SQL

Tagging

Tableau

Fullstory

Stakeholder communication

Tools

GA4

BigQuery

Google Tag Manager

Server-Side GTM

Tableau

Fullstory

Job description

ComeOn Group in London is seeking a sharp, commercially minded Product Analyst to join our analytics team. You will sit at the intersection of Product, Marketing and Commercial operations, transforming raw digital behaviour into actionable strategies and guiding decisions across our Casino and Sportsbook products.

You will partner with product squads, marketing, country managers and business owners, build GA4 and BigQuery pipelines, manage GTM tagging, and create scalable Tableau dashboards.