Segment Marketing Business Partner

Schneider Electric; Norway; On-site; NOK 900,000 - 1,300,000; Full time

Job summary

Schneider Electric in the Nordic Baltic region seeks a senior marketer to drive the transformation from product-led to software-enabled, value-driven solutions for Industrial Automation. You will shape go-to-market, lead ABM, collaborate with sales and global teams, and measure performance to deliver growth.

Ideal candidates bring advanced B2B marketing experience and a proven ability to turn complex customer challenges into compelling market propositions and measurable business outcomes.

Qualifications

• Extensive experience in strategic B2B marketing, segment marketing or go-to-market leadership.
• Strong understanding of how software, digital services and technology solutions create business value.
• Experience developing marketing strategies and integrated campaigns that deliver measurable outcomes.
• Broad 360-degree marketing expertise across digital marketing, communications, PR, demand generation, content and customer engagement.
• Strong stakeholder management across markets, functions and senior leadership teams.
• Experience collaborating with global organizations and external agencies.
• Builder mindset with ability to create new approaches, challenge existing thinking and drive transformation.

Responsibilities

• Define and drive the go-to-market strategy for key industrial end-user segments across the Nordic and Baltic region.
• Help transform how Schneider Electric positions Industrial Automation by shifting customer conversations from products to software-enabled solutions and business outcomes.
• Develop, launch and report on integrated marketing programs that drive awareness, engagement, demand generation and conversion.
• Partner closely with sales, business units and segment leaders to identify growth opportunities and create compelling market propositions.
• Collaborate with global marketing teams and external agencies to adapt global initiatives, create local relevance and maximize market impact.
• Lead Account-Based Marketing initiatives and targeted engagement programs for strategic customers and priority growth opportunities.
• Measure, optimize and continuously improve marketing performance based on data, insights and commercial outcomes.

Skills

Strategic B2B marketing

Segment go-to-market

Software value understanding

Integrated campaigns

Stakeholder management

Global collaboration

Builder mindset

Job description

Nordic Baltic Segment Marketing Business Partner, Industries

This is not a traditional marketing role. It is a role of transformation. Industrial Automation is undergoing a major shift from hardware- and product-led offerings to software-enabled, connected and outcome-driven solutions. Customers are no longer buying products alone. They are investing in digital capabilities, operational intelligence and integrated solutions that improve efficiency, sustainability and resilience.

We are looking for a senior marketer to help shape Schneider Electric's next phase of growth across the Nordic and Baltic regions.

The Opportunity

As Nordic Baltic Segment Marketing Business Partner, Industries, you will help define how Schneider Electric goes to market for Industrial Automation. You will shape positioning, develop go-to-market strategies and create integrated marketing programs that drive awareness, engagement and demand across the customer journey.

While the role focuses on selected industries such as Life Sciences and Water & Environment, its broader mission is to accelerate the shift from product-centric marketing to solution-, software- and value-led customer engagement.

This role is ideal for someone who enjoys building, challenging and transforming, rather than maintaining the status quo.

What you will do

• Define and drive the go-to-market strategy for key industrial end-user segments across the Nordic and Baltic region.
• Help transform how Schneider Electric positions Industrial Automation by shifting customer conversations from products to software-enabled solutions and business outcomes.
• Develop, launch and report on integrated marketing programs that drive awareness, engagement, demand generation and conversion.
• Partner closely with sales, business units and segment leaders to identify growth opportunities and create compelling market propositions.
• Collaborate with global marketing teams and external agencies to adapt global initiatives, create local relevance and maximize market impact.
• Lead Account-Based Marketing initiatives and targeted engagement programs for strategic customers and priority growth opportunities.
• Measure, optimize and continuously improve marketing performance based on data, insights and commercial outcomes.

What we are looking for

We believe the strongest candidate may come from Industrial Automation, software, technology, SaaS, digital services or another innovation-driven B2B environment. Experience from Life Sciences or Water & Environment is valuable but not essential.

More important is the ability to understand complex customer challenges, position solution-based offerings and influence how businesses go to market.

• Extensive experience in strategic B2B marketing, segment marketing or go-to-market leadership.
• Strong understanding of how software, digital services and technology solutions create business value.
• Experience developing marketing strategies and integrated campaigns that deliver measurable business outcomes.
• Broad 360-degree marketing expertise across digital marketing, communications, PR, demand generation, content and customer engagement.
• Strong stakeholder management skills and experience working across markets, functions and senior leadership teams.
• Experience collaborating with global organizations and external agencies.
• A builder mindset with the ability to create new approaches, challenge existing thinking and drive transformation.

You will not only support the business. You will help shape how Schneider Electric positions, communicates and grows Industrial Automation in an era where software, data and digital transformation are reshaping the industry.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Our Total Rewards

Our Total Rewards is our way of saying: “We see you. We value you”. It’s more than just pay and benefits – it’s a meaningful investment in you. It is designed for you to perform, grow, feel safe, and elevate your potential to shine as an impact maker.

Care for Yourself and Your Family. We ensure you feel secure with benefits that help you and your family thrive: important insurances, paid leave, parental and care leave, wellness contribution, flexible working options, employee counseling, paid internet, subsidized lunch and discounts.

Invest and Plan Your Future. We help you plan and invest for the future with competitive pay and programs: your base salary, pension plans, bonus programs, opportunities to own company shares, referral bonus and discounts on company products.

Grow Your Skills and Career. We commit to helping you grow with ongoing performance and development conversations, global career opportunities, access to our Schneider Career Hub for new positions, projects, and mentors, and learning platforms to equip you with the skills for today and tomorrow.

Team Up in the Workplace. We encourage teaming up through smart ways to collaborate, employee associations, celebrating contributions via a recognition portal, sharing your voice in our engagement survey, and fostering an inclusive, caring workplace.

Support Your Community. We make a difference in your community with volunteer leave, programs through Schneider Electric Foundation, and initiatives that support education.

Financial Snapshot

€40 billion global revenue
+9% organic growth
150 000+ employees in 100+ countries

Equal Opportunity & Ethics

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.