Product Marketing Manager

Arbeidsplassen; Oslo; Hybrid; NOK 900,000 - 1,300,000; Full time

Job summary

Talentech is seeking a Product Marketing Manager to translate what we build into compelling communications that drive new business and deeper product adoption. You’ll own GTM across products and markets, and craft in-app messages to help customers derive real value.

You’ll shape the product marketing plan, establish efficient processes, and work with Sales, Marketing, and Product teams to make launches effective and repeatable. Hybrid work model in the Nordics is offered.

Qualifications

• 3+ years of B2B SaaS product marketing experience.
• Commercial mindset; able to connect product marketing to pipeline.
• Hands-on with in-app messaging and adoption campaigns.
• Ability to explain complex products clearly.
• Strong English writing; fluent in at least one Scandinavian language.
• Experience with AI-driven automation is a plus.

Responsibilities

• Own and champion product marketing strategy, messaging, launch calendars across products and markets.
• Run go-to-market for launches end to end: positioning and sales materials.
• Create content and campaigns that generate pipeline from launches and stories.
• Plan and write in-app communication with input from product team.
• Set up cross-product ways of working across markets.

Skills

Product marketing strategy

Commercial mindset

B2B SaaS marketing

In-app messaging

English writing

Scandinavian languages

AI automation

Tools

Userflow

Job description

We ship more than we tell. New features and improvements go live faster than we manage to tell the world about them. That's the job.

Talentech is one brand today, built from several companies that came together over the past few years. You'll be our first dedicated Product Marketing Manager. There's no playbook to inherit. You'll create it.

Your main responsibility is to translate what we build into communication that drives both new business and deeper product adoption, from go-to-market campaigns that generate pipeline to in-app messages that help customers get real value.

What you'll do

• Own and champion product marketing at Talentech: the strategy, the messaging, launch calendars across all products and markets, and the internal engagement to make it everyone's business
• Run go-to-market for launches end to end: positioning, messaging, and the material sales needs to sell it
• Turn launches, updates, and customer stories into content and campaigns that generate pipeline
• Plan and write in-app communication with input from the product team, so customers actually find and use what we build
• Set up ways of working that hold across products and markets without turning into bureaucracy

What a good first year looks like

There's a product marketing plan your colleagues understand. Launches follow a process that Product, Marketing, Sales and Customer Success actually use. Launches generate leads, and you can show it.

What we're looking for

• You have a commercial mindset and 3+ years of B2B SaaS product marketing experience
• You are pragmatic and create practical processes, connect product marketing to pipeline, and know when to scale a launch or keep it simple
• You have hands-on experience with in-app messaging and product adoption campaigns, and can explain complex products clearly.
• You can take a complex product and explain it simply, without losing what makes it good
• You have strong English writing and speak at least one Scandinavian language fluently
• You use AI every day and build your own automations for repetitive work.

Nice if you have

• Experience with in-app messaging tools like Userflow or similar
• Launched AI products before

Why Talentech?

Talentech is the leading HR tech provider in the Nordics, growing rapidly. With over 4,000 customers all over the world, we are serious about innovation and staying ahead, but we don't take ourselves too seriously. You'll join a friendly, collaborative team with high ambitions. We have a hybrid work model, with 2–3 days in the office and the rest you choose.

The details

Scope: Full-time

Location: We welcome applications from Denmark (Copenhagen), Norway (Oslo, Bodø), Sweden (Stockholm, Gothenburg, Lund, Trollhättan), Finland (Oulu, Helsinki).

Reporting to: Director of Innovation, in the product organization

Questions? Reach out to [e-mail]