Product Marketing Manager

Product Marketing Manager; Oslo; Hybrid; NOK 900,000 - 1,300,000; Full time

Job summary

Talentech is hiring a Product Marketing Manager to translate what we build into compelling communication that drives new business and deeper product adoption. You will own strategy, messaging, and launch calendars across products and markets, and shape in-app communications with the product team.

We value hands-on experience with in-app messaging, a commercial mindset, and the ability to scale launches. This role supports a hybrid work model across the Nordics, reporting to the Director of

Qualifications

• 3+ years of B2B SaaS product marketing experience.
• Ability to translate product value into go-to-market campaigns and in-app messaging.
• Experience linking product marketing to pipeline and sales outcomes.
• Excellent English writing; able to explain complex products clearly.
• Familiarity with AI and building automations for repetitive work.

Responsibilities

• Own and champion product marketing strategy, messaging, and launch calendars across products and markets.
• Lead end-to-end go-to-market for launches: positioning, messaging, sales assets.
• Create content and campaigns from launches and customer stories to generate pipeline.
• Plan and write in-app communication with input from product teams to drive adoption.
• Establish cross-product work processes across markets without bureaucracy.

Skills

B2B SaaS product marketing

Go-to-market strategy

In-app messaging & campaigns

Technical writing / English

AI automation

Tools

Userflow

Job description

We ship more than we tell. New features and improvements go live faster than we manage to tell the world about them. That's the job.

Talentech is one brand today, built from several companies that came together over the past few years. You'll be our first dedicated Product Marketing Manager. There's no playbook to inherit. You'll create it.

Your main responsibility is to translate what we build into communication that drives both new business and deeper product adoption, from go-to-market campaigns that generate pipeline to in-app messages that help customers get real value.

What you'll do

• Own and champion product marketing at Talentech: the strategy, the messaging, launch calendars across all products and markets, and the internal engagement to make it everyone's business
• Run go-to-market for launches end to end: positioning, messaging, and the material sales needs to sell it
• Turn launches, updates, and customer stories into content and campaigns that generate pipeline
• Plan and write in-app communication with input from the product team, so customers actually find and use what we build
• Set up ways of working that hold across products and markets without turning into bureaucracy

What a good first year looks like

There's a product marketing plan your colleagues understand. Launches follow a process that Product, Marketing, Sales and Customer Success actually use. Launches generate leads, and you can show it.

What we're looking for

• You have a commercial mindset and 3+ years of B2B SaaS product marketing experience
• You are pragmatic and create practical processes, connect product marketing to pipeline, and know when to scale a launch or keep it simple
• You have hands‑on experience with in‑app messaging and product adoption campaigns, and can explain complex products clearly.
• You can take a complex product and explain it simply, without losing what makes it good
• You have strong English writing and speak at least one Scandinavian language fluently
• You use AI every day and build your own automations for repetitive work.
  

Nice if you have

• Experience with in‑app messaging tools like Userflow or similar
• Launched AI products before

Why Talentech?

Talentech is the leading HR tech provider in the Nordics, growing rapidly. With over 4,000 customers all over the world, we are serious about innovation and staying ahead, but we don't take ourselves too seriously. You'll join a friendly, collaborative team with high ambitions. We have a hybrid work model, with 2–3 days in the office and the rest you choose.

The details

Scope: Full-time

Location: We welcome applications from Denmark (Copenhagen), Norway (Oslo, Bodø), Sweden (Stockholm, Gothenburg, Lund, Trollhättan), Finland (Oulu, Helsinki).

Reporting to: Director of Innovation, in the product organization

Questions? Reach out to [e-mail]