Nordic B2B Marketing Programs Lead

Hewlett Packard Enterprise

Oslo

On-site

NOK 600,000 - 750,000

Full time

14 days+

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Job summary

HP Inc in Norway is seeking a Commercial Marketing Program Manager to drive B2B marketing initiatives aligned to country needs and global strategy. You will report to the Nordic & Benelux Marketing manager and collaborate with sales teams in Norway.

Responsibilities include developing strategic marketing plans, enabling demand creation, leading end-user campaigns, hosting events to generate leads, and translating global assets into local content. You will analyze ROI and optimize campaigns.

Qualifications

Bachelor’s or master’s degree in business management, engineering, computer sciences, or equivalent.
Typically, 4–6 years experience in marketing B2B
Impeccable oral and written communication in English and Norwegian

Responsibilities

Develop and execute overall strategic B2B marketing plan aligned to country needs and global strategy.
Assist regional sales with end-user strategies to increase brand awareness and generate high-quality leads.
Create, expand and accelerate sales opportunities through account-focused marketing execution and nurture flows.
Plan and host end-user online and offline Pan-HP events to generate leads and deepen customer relationships.
Review/translate/approve global assets and create local content across marketing touchpoints.
ROI/analysis; set goals and metrics for campaigns and monitor results to optimize future activities.