Commercial Marketing Program Manager Norway

Hewlett Packard Enterprise; Oslo; On-site; NOK 600,000 - 750,000; Full time

Job summary

HP Inc in Norway is seeking a Commercial Marketing Program Manager to drive B2B marketing initiatives aligned to country needs and global strategy. You will report to the Nordic & Benelux Marketing manager and collaborate with sales teams in Norway.

Responsibilities include developing strategic marketing plans, enabling demand creation, leading end-user campaigns, hosting events to generate leads, and translating global assets into local content. You will analyze ROI and optimize campaigns.

Qualifications

• Bachelor’s or master’s degree in business management, engineering, computer sciences, or equivalent.
• Typically, 4–6 years experience in marketing B2B
• Impeccable oral and written communication in English and Norwegian

Responsibilities

• Develop and execute overall strategic B2B marketing plan aligned to country needs and global strategy.
• Assist regional sales with end-user strategies to increase brand awareness and generate high-quality leads.
• Create, expand and accelerate sales opportunities through account-focused marketing execution and nurture flows.
• Plan and host end-user online and offline Pan-HP events to generate leads and deepen customer relationships.
• Review/translate/approve global assets and create local content across marketing touchpoints.
• ROI/analysis; set goals and metrics for campaigns and monitor results to optimize future activities.

Skills

Strategic thinking

B2B marketing

Digital marketing

Lead generation

Communication skills

Education

Bachelor's/Master's degree in business/related field

Job description

## Commercial Marketing Program Manager NorwayApplylocations: Fornebu, Oslo, Norwaytime type: Full timeposted on: Posted Todayjob requisition id: 3157913Commercial Marketing Program Manager Norway**Description -****HP is hiring and talent is our only criteria.**Are you a strategic thinker with a passion for driving marketing initiatives? We are seeking a results-oriented Commercial Marketing Manager to join our team in Nordics and boost our marketing efforts!**Your day to day**You will be reporting to the Nordic & Benelux Marketing manager and working closely with the rest of the commercial marketing team in Nordics and sales teams specifically in Norway.You’ll develop and adapt digital and content marketing strategies, plan marketing campaigns, events and marketing communications to promote HP commercial products for Future of work.**About the role and what it includes:*** Develop and execute overall strategic B2B marketing plan/OGSMs aligned to country business needs (sales/category/channel) and global strategy. Share plan with stakeholders.* Assisting the regional sales team with creative, out-of-the-box end-user strategies, including increasing brand awareness through demand creation, and driving good quality leads through demand capture.* Create, expand and accelerate sales opportunities, leads, through account-focused marketing execution and managing market campaigns, nurture flows that promote our products and/or services, within marketing defined strategy.* Planning and hosting end-user online and offline Pan-HP events to create leads: net-new sales opportunities, accelerating existing sales opportunities and deepen our existing customer relationships.* Content -reviewing/translating/approving global marketing Personal System assets, including hp.com and creating local content across marketing touchpoints if gaps are identified. (Example blog posts, nurture newsletters, native articles). Secure translations to be locally relevant.* ROI/Analysis; set goals and define metrics for each marketing campaign including targeted lead flow to maximize pipeline generation and sales. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, making recommendations for future optimizations. Continually analyzing market data, trends, end-user preferences, and competitor behavior to optimize regional marketing strategies.* Marketing budget management Including end-to-end responsibility for alliance budgets from approval of campaigns through to execution and claiming. Ensure 100% utilization of quarterly budgets.* Managing local marketing agencies to successfully support various programs.* PR: Align and create local PR plans/activities with PR lead and local PR agency.**Education and Experience Required:*** Bachelor’s or master’s degree in business management, Engineering, Computer Sciences, or equivalent.* Typically, 4-6 years experience in marketing B2B* Impeccable oral and written communication skills in English and Norwegian. Other Nordic languages a plus.* Curiosity, agility, autonomy, critical thinking and teamwork mindset.**Valuable qualifications that will make you successful in this role are: ̈*** In-depth knowledge of current digital marketing technologies and techniques* Exceptional strategic thinking skills* Superb leadership, communication, and collaboration skills.* Advanced ability to drive creativity and innovation* Highly organized and proficient at managing multiple projects at the same time* Metric-driven and can draw insights from complex marketing data* Strong team player capabilities, confident with a dynamic personality* Knowledge of B2B customer journey, touchpoints, and media landscape/channels.**About HP Inc**HP Inc is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.HP Inc is committed to diversity, equity, and inclusion. From the boardroom to the factory floor, they create a culture where everyone is respected and where people can be themselves while being a part of something bigger than themselves. HP Inc celebrates the notion that you can belong and encourage you to bring your authentic self to work each and every day. HP Inc is searching for talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference. Join HP Inc and thrive!