Lifecycle CRM & Growth Automation Specialist

Spond; Oslo; On-site; NOK 550,000 - 850,000; Full time

Benefits offered by this job

Central Oslo office

Flexible work options

Competitive salary

Growth opportunities

Job summary

Spond is seeking a CRM & Marketing Automation Specialist to own lifecycle communications across marketing, product, and sales. You will design, execute, and optimize journeys that guide users from first download to becoming ambassadors, focusing on activation and retention while ensuring a human and helpful tone across in-app, email, and other channels.

You’ll work with Intercom and HubSpot, segment users, tailor content, and develop reporting to measure CRM performance.

Qualifications

• 3+ years of experience in CRM and/or marketing automation.
• Hands-on with Intercom and HubSpot, or similar platforms.
• Team player who collaborates cross-functionally and drives projects from start to finish.
• Experience from an app or consumer software company is a big plus.
• Fluency in English. Norwegian is a plus.

Responsibilities

• Lead and develop Spond’s CRM and marketing automation strategy across all touchpoints.
• Design and optimize lifecycle journeys, from onboarding to activation, retention, and reactivation.
• Work hands-on with Intercom (in-app) and HubSpot (club leads and sales) to execute and measure campaigns.
• Use data to define user segments, personalize content, and improve communication performance.
• Collaborate with marketing, product, and sales to align messages and timing across the user journey.
• Develop reporting and insight frameworks for CRM performance (activation, retention, LTV, etc.).
• Stay on top of CRM trends and best practices, bringing fresh ideas to the team.

Skills

CRM strategy

Marketing automation

Data segmentation

Email campaigns

Cross-functional work

Analytical thinking

English fluency

Tools

Intercom

HubSpot

Job description

Spond is seeking a CRM & Marketing Automation Specialist to own lifecycle communications across marketing, product, and sales. You will design, execute, and optimize journeys that guide users from first download to becoming ambassadors, focusing on activation and retention while ensuring a human and helpful tone across in-app, email, and other channels.

You’ll work with Intercom and HubSpot, segment users, tailor content, and develop reporting to measure CRM performance.