Lifecycle Analytics Lead for Personalization & Growth

Strawberry; Oslo; Hybrid; NOK 700,000 - 1,000,000; Full time

Benefits offered by this job

Staff discounts

Friends & family rates

Social events

Job summary

Strawberry is seeking a Customer Lifecycle Analyst to bridge analytics between Omnichannel and CRM. You will map customer journeys, build dashboards, and deliver actionable insights to optimize lifecycle value across onboarding, engagement, retention, and reactivation.

You will partner with the Omnichannel team to provide segmentation logic, experimentation rigor, and monthly reporting while growing data literacy and driving commercial impact.

Qualifications

• Proven experience in CRM Analytics, Lifecycle Analytics, or Customer Data Analytics.
• Strong grasp of customer lifetime value, retention strategies, and personalization.
• Hands-on with dashboards and data storytelling that influences commercial decisions.

Responsibilities

• Build pragmatic dashboards and monthly reporting to support the Omnichannel team.
• Analyze lifecycle stages (onboarding, engagement, retention, reactivation) and spot insights.
• Design and analyze A/B tests and customer segmentations with statistical rigor.
• Drive initiatives and own data-domain end-to-end from data to business story.
• Promote data literacy and align commercial teams with analytics findings.

Skills

SQL

CRM analytics

Lifecycle analytics

A/B testing

Data storytelling

Tools

PowerBI

Tableau

GA4

Braze

Salesforce

HubSpot

Job description

Strawberry is seeking a Customer Lifecycle Analyst to bridge analytics between Omnichannel and CRM. You will map customer journeys, build dashboards, and deliver actionable insights to optimize lifecycle value across onboarding, engagement, retention, and reactivation.

You will partner with the Omnichannel team to provide segmentation logic, experimentation rigor, and monthly reporting while growing data literacy and driving commercial impact.