GTM Engineer – London, United Kingdom

Holistic AI Inc; London; On-site; NOK 806,000 - 1,083,000; Full time

Job summary

Holistic AI Inc. in London is seeking an enthusiastic Demand Generation Specialist to drive opportunities for Account Executives through outbound and inbound efforts.

You will run structured outreach, support campaigns with Marketing, and qualify prospects for discovery meetings. The role requires strong written and verbal communication, CRM proficiency, and a curiosity about AI governance for enterprise buyers.

Qualifications

• Experience in demand generation and early-stage B2B SaaS sales development.
• Strong written outreach and confident phone/video conversations.
• Organised follow-up habits and CRM proficiency.
• Curiosity about AI governance and enterprise buyers in risk/compliance/tech.
• Resilience, coachability and a metrics-driven approach to pipeline.
• Professional judgement when representing Holistic AI to prospects.

Responsibilities

• Generate and qualify opportunities for Account Executives through outbound and inbound motions.
• Run structured outreach sequences and follow up on marketing-sourced interest.
• Support demand generation campaigns with Marketing.
• Qualify fit against ICP and book discovery meetings for Sales.
• Keep CRM records and handoffs clean.
• Share market feedback with Product Marketing and Growth: objections and the messaging that resonates.
• Keep refining targeting and talk tracks based on what converts.

Skills

Demand generation

BDR/SDR experience

Outbound & inbound outreach

CRM proficiency

AI governance interest

Resilience & coachability

Professional communication

Tools

CRM tools

Job description

This role sits at the front of our revenue funnel: generating and qualifying demand for Holistic AI's enterprise AI governance platform. You'll create high-quality pipeline through outbound, inbound follow-up and campaign support, working closely with Marketing and Sales.

Success is measured by qualified meetings and pipeline contribution, not activity volume alone.

What you'll do

• Generate and qualify opportunities for Account Executives through outbound and inbound motions.
• Run structured outreach sequences and follow up on marketing-sourced interest.
• Support demand generation campaigns, including email, event follow-up and content-led offers, with Marketing.
• Qualify fit against our ICP and book discovery meetings for Sales.
• Keep CRM records and handoffs clean.
• Share market feedback with Product Marketing and Growth: objections and the messaging that resonates.
• Keep refining targeting and talk tracks based on what converts.

What you'll bring

• Experience in demand generation, BDR/SDR/BDO or early-stage B2B SaaS sales development.
• Strong written outreach and confident phone and video conversations.
• Organised follow-up habits and comfort with CRM tools.
• Curiosity about AI governance and enterprise buyers in risk, compliance and technology.
• Resilience, coachability and a metrics-aware approach to pipeline.
• Professional judgement when representing Holistic AI to prospects.

Nice to have

• Experience in AI, data, security or GRC software.
• Experience supporting events or webinar follow-up.
• Familiarity with modern sales engagement and marketing automation tools.
• Experience testing messaging alongside Product Marketing.

Location and working model

• London, United Kingdom.
• Coordination with Sales and Marketing across our regions.

Compensation

Indicative salary: £75,000. We offer competitive benefits; details are shared during the hiring process.

Interview process

• HR screen
• Hiring manager interview
• Technical assessment
• Task or skills assignment
• Culture fit
• Offer