Global Digital Marketing Manager

DNV Group; Oslo; Hybrid; NOK 900,000 - 1,200,000; Full time

Job summary

DNV Group, Oslo-based, is seeking a Global Digital Marketing Manager to elevate digital marketing and customer experience across the maritime business. You will lead cross-channel campaigns, apply AI tools thoughtfully, and partner with Sales and Business Development to drive demand, nurture leads and conversions.

Join a collaborative, international team reporting to the Head of Digital Marketing & Sales Enablement.

Responsibilities

• Develop compelling, customer-centric value propositions with clear product-market fit as the basis for digital marketing and commerce activities
• Drive our CX agenda, creating relevant and engaging digital interactions across the customer journey.
• Collaborate closely with Sales and Business Development on omni-channel demand generation, lead nurturing and lead follow-up to achieve high levels of customer engagement and conversion.
• Manage integrated, multi-channel digital campaigns using smart segmentations to reach the right audiences and support business growth.
• Develop a best-in-class digital user experience across relevant touchpoints along the entire end-to-end customer journey.
• Use AI to transform how we work in Marketing, identifying and applying opportunities to improve insight, personalization, content, campaign execution and effectiveness.
• Use data, insights, and performance measurement to continuously optimize digital activities and demonstrate business impact.
• Lead and facilitate cross-functional projects supporting DNV Maritime’s strategic growth initiatives.

Job description

Maritime Communications and Marketing supports Maritime at DNV, the world's leading classification society, in driving the industry transition towards a digital, efficient and eco-friendly future. Through thought leadership, brand building and revenue generation, our international team of more than 40 communications and marketing experts helps customers navigate one of the industry’s most transformative times. Joining us means contributing to DNV’s purpose of safeguarding life, property and the environment while working alongside experts across strategy and leadership communication, marketing communication, branding, digital communications, media relations and PR, social media, and employee communications.

The Digital Communications & Sales Enablement team takes ownership of all DNV Maritime’s digital marketing and customer experience, and leads the planning, alignment, implementation and execution of digital marketing and commerce campaigns. The team has a clear objective to aim their marketing efforts at valuable digital lead generation and holistic customer experience. To achieve this, the team defines and optimizes the end-to-end omni-channel marketing and sales process in close cooperation with our global sales and business development organization.

We are looking for an ambitious, digitally savvy and daring Global Digital Marketing Manager to help take our global digital marketing activities to the next level. You will join a supportive, high-performing team where you can experiment, learn and turn ideas into meaningful customer experiences. We value people who take ownership, use AI thoughtfully and ambitiously, share their expertise and enjoy collaborating across cultures and disciplines. In return, you will have the opportunity to grow your skills, work with experts across DNV and make a visible contribution to the transformation of the maritime industry. The position is based in Oslo, Norway, and reports to the Head of Digital Marketing & Sales Enablement.

Your responsibilities:

• Develop compelling, customer-centric value propositions with clear product-market fit as the basis for digital marketing and commerce activities

• Drive our CX agenda, creating relevant and engaging digital interactions across the customer journey.

• Collaborate closely with Sales and Business Development on omni-channel demand generation, lead nurturing and lead follow-up to achieve high levels of customer engagement and conversion.

• Manage integrated, multi-channel digital campaigns using smart segmentations to reach the right audiences and support business growth.

• Develop a best-in-class digital user experience across relevant touchpoints along the entire end-to-end customer journey.

• Use AI to transform how we work in Marketing, identifying and applying opportunities to improve insight, personalization, content, campaign execution and effectiveness.

• Use data, insights, and performance measurement to continuously optimize digital activities and demonstrate business impact.

• Lead and facilitate cross-functional projects supporting DNV Maritime’s strategic growth initiatives.