Global Content Marketing Leader for Industrial AI

Digital markedsføring-leder; Bærum; On-site; NOK 700,000 - 900,000; Full time

Job summary

Falkor is seeking a Content Marketing Manager to lead its global content strategy and build a world-class content function. You will shape storytelling across products, industries and markets, translating complex industrial technology into clear value propositions for customers and sales teams.

Working closely with Product Marketing, Demand Generation and Communications, you will develop an editorial calendar, oversee content production (stories, articles, webinars, videos) and drive AI-powered

Qualifications

• Exceptional storyteller who makes complex topics simple and engaging.
• Strategic thinker who can bring ideas to life.
• Experience leading content programmes within B2B technology or SaaS.
• Understands how content supports every stage of the customer journey.

Responsibilities

• Develop Falkor's global content marketing strategy and editorial calendar.
• Lead thought leadership programme across Industrial Intelligence, Digital Twins and AI.
• Create and oversee content including customer stories, articles, webinars, videos and campaign assets.
• Lead Falkor's Content & Creative function, working with external agencies overseeing video production and visual design.
• Partner with Product Marketing to bring product launches and messaging to life.
• Work with Demand Generation to create content that drives pipeline and customer engagement.
• Collaborate with Communications to strengthen executive thought leadership and corporate storytelling.
• Use AI-powered tools to improve the quality, speed and scalability of content production.
• Measure content performance and continuously optimise based on insights.

Skills

Exceptional storyteller

Strategic thinker

Lead content programmes

B2B tech experience

SaaS familiarity

Job description

Falkor is seeking a Content Marketing Manager to lead its global content strategy and build a world-class content function. You will shape storytelling across products, industries and markets, translating complex industrial technology into clear value propositions for customers and sales teams.

Working closely with Product Marketing, Demand Generation and Communications, you will develop an editorial calendar, oversee content production (stories, articles, webinars, videos) and drive AI-powered