Founding Growth Marketer

Birdsview; Oslo; On-site; NOK 600,000 - 900,000; Full time

Benefits offered by this job

Equity

Competitive salary

StartupLab facilities

Job summary

Birdsview, a Norwegian tech company, is seeking a Founding Growth Marketer to build a multi-channel growth engine from the ground up in Norway.

You’ll use AI tools to run experiments, translate complex technical value into resonant messages for engineers, asset owners, and contractors, and hand qualified leads to the sales team.

Based in Bergen or Oslo, or willing to relocate, you’ll join a lean team with equity and a clear path to scale internationally.

Qualifications

• 1-3 years of experience in B2B growth or marketing.
• Fluent English; Norwegian is an advantage.
• Based in Bergen or Oslo, or willing to relocate.
• Hands-on and results-oriented; a building role.

Responsibilities

• Build and own the full growth engine across channels.
• Own demand generation to generate qualified leads.
• Test and refine positioning for engineers, asset owners, and contractors.
• Work closely with sales to hand off qualified leads.
• Set up tracking and analytics to measure performance.

Skills

Growth marketing

Lead generation

Content marketing

Paid campaigns

Analytics tracking

Experimentation

Tools

Analytics tools

Tracking setup

Job description

We're looking for a Founding Growth Marketer to build Birdsview's growth engine from the ground up, the person who turns "we have a great product" into a steady flow of qualified pipeline. AI first person.

Birdsview - Prolonging the lifetime of the built world

Birdsview is a Norwegian technology company on a mission to change the way we preserve critical infrastructure to ensure a more sustainable and secure future.

Infrastructure is one of society’s most important assets. It includes the buildings we live in, the bridges we cross and the power grid that provides us with electricity. These structures are aging rapidly, and solutions that help preserve and secure critical infrastructure are now needed more than ever.

Birdsview's state-of-the-art technology combines radar (GPR), lidar, and AI to visualize what’s inside structures without destructive interventions. This allows for efficient and cost-effective inspection and monitoring of our most precious infrastructures - and enables clear, user-friendly visualizations that enhance understanding, extend asset lifespan, and promote material reuse - ultimately reducing costs and CO2 emissions.

We are 17 people, we have customers in 9 countries, and we raised NOK 40.5 million from leading Nordic VC's to scale internationally.

About the job and why it matters

Much of concrete inspection today still relies on manual methods and fragmented, ageing non-destructive testing (NDT) equipment. You will help structural engineers, contractors, surveying specialists, and asset owners see clearly what is hidden inside the concrete. New critical data, faster inspections, and real cost savings are why they want our technology in their daily projects.

As a Founding Growth Marketer, you will be the engine of our international growth. The role is hands-on: you'll use AI tools to build and test campaigns across channels, turn technical value into content that resonates with engineers and asset owners, run experiments to find what actually converts, and hand qualified leads to our sales team. This is a foundational role in a newly formed marketing function, where you will have a direct impact on our strategy, processes, and success.

Build the engine
You'll design and implement our full growth marketing engine, taking a foundational role in shaping our strategy.

Own demand generation
Own demand generation across content, paid, and organic channels, directly impacting qualified lead flow to sales. You're measured on qualified leads reaching sales.

Find the message that lands
Test positioning against our different customer segments; engineers, contractors, asset owners and find the one we can scale. Nobody has the answer yet.

Work the funnel with sales
Hand qualified leads to our sales team, and use what they hear back to sharpen the next campaign.

Build the measurement
Set up tracking, reporting, and analytics to measure performance, identify effective strategies, and drive continuous improvement.

Make the technical obvious
Leverage AI tools to create and test innovative campaigns that translate complex technical value into resonant messages for our target audience.

What we're looking for

AI-first, systematic and test-driven. You run experiments, read the data, and a campaign that flops doesn't slow you down.

Proven ability to build and run a complete growth engine: lead generation, content, paid campaigns, organic channels.

Skills in setting up tracking, reporting and analytics, so performance is measured rather than asserted.

Experience developing, testing and refining positioning and messaging, in collaboration with sales and leadership.

1-3 years of experience in B2B growth or marketing, ideally in a startup or scale-up. Hands-on and results-oriented, this is a building role.

Fluent English; Norwegian is an advantage.

Based in Bergen or Oslo, or willing to relocate.

Why this is interesting

Top-tier colleagues
Work alongside leading people in a supportive and ambitious team culture, with regular social events and company trips.

Build it yourself
Be a foundational member, directly shaping our international sales strategy and playbook.

Room to grow
We're building the commercial team right now. What you own in a year depends on what you build in the first six months.

Compensation
Competitive salary and equity - become an owner.

Impact
Make a tangible impact on preserving critical infrastructure and fostering a circular economy.

Location
Work in Bergen or Oslo with a fast-moving, hands-on team. Excellent working facilities at StartupLab centrally located in both cities.

Help us take Birdsview global!Birdsview is building the "MRI for concrete", turning scans into clear answers about what's inside a structure, without breaking it open. Survey companies, structural engineers, and construction companies in 9 countries already use it in the field.Our offeringBirdsview is building the "MRI for concrete", turning a scan into clear answers about what's inside a structure, without breaking it open. Survey companies, structural engineers, and construction companies in 9 countries already use it in the field.We just closed a NOK 40.5 million funding round to scale internationally, and we're building our sales organization from the ground up. That's the opportunity here: this isn't a seat on an existing team following an existing playbook - it's a chance to help write it.We're a team of 14 today, based in Bergen and Oslo, moving fast and covering a lot of ground.