Director Product Management

Norwegian; Oslo; Hybrid; NOK 1,500,000 - 2,100,000; Full time

Benefits offered by this job

Travel tickets discount

Pension arrangements

Medical insurance

Flexible work

Share-saving plan

Competitive salary

Job summary

Norwegian Air Shuttle’s head office in Fornebu, Oslo, seeks a Director of Product Management to own the ancillary portfolio including seating, baggage, bundles, and third‑party services. You’ll lead the Ancillary Product team, shape strategy, and collaborate with Digital, IT, Revenue Management, Marketing, CX, Loyalty and Operations.

The role requires a Master’s degree and 8+ years in commercial product management, plus 3–5+ years of people leadership, with strong analytical and English skills.

Qualifications

• Master’s degree in Business, Marketing, Economics, Engineering, or related field or equivalent experience.
• 8+ years in commercial product management, ancillary revenue, travel/aviation, e-commerce, or digital platforms.
• 3–5+ years of demonstrated people leadership experience.
• Proven track record of growth and portfolio profitability through product development and merchandising.
• Strong analytical skills to translate data into roadmaps and decisions.
• Excellent interpersonal and communication skills to influence cross-functional teams.
• English proficiency; knowledge of a Scandinavian language is a plus.

Responsibilities

• Own multi-year ancillary product strategy and roadmap aligned with growth goals.
• Drive end-to-end product lifecycle from research to go-to-market and optimization.
• Own profitability, take-up rates, conversion funnels, and revenue per passenger across all booking flows.
• Leverage insights, data, A/B testing, and benchmarking to identify revenue opportunities.
• Build and oversee revenue targets, budgets, and forecasts with governance and reporting.
• Lead and mentor the Ancillary Product team and foster innovation.
• Collaborate with Digital, IT, Revenue, Marketing, CX, Loyalty, and Operations for delivery.
• Negotiate with external vendors and partners to expand capabilities.

Skills

Ancillary product strategy

Portfolio profitability

Team leadership

Data-driven decisions

Stakeholder influence

English proficiency

Education

Master’s degree or equivalent

8+ years in commercial product management

3–5+ years people leadership

Job description

About Norwegian

The Norwegian group is a leading Nordic aviation company, owning two leading airlines in the Nordics: Norwegian Air Shuttle and Widerøe’s Flyveselskap. Norwegian operates an extensive network connecting the Nordics with major European cities, while Widerøe primarily serves short-runway airports in rural Norway, providing vital regional connectivity.

Our people are the heart of Norwegian

We embrace a culture of diversity, equality, and inclusion. This is essential to our success and makes us stronger together. Our people bring different knowledge, experiences, and backgrounds, but we all share a passion for our vision: to become the most loved and trusted airline in Europe.

Are you our new Director Product Management?

Are you passionate about shaping commercial product strategy, driving innovation, and maximizing high-margin revenue across millions of customer journeys in the airline industry?

At Norwegian, we’re seeking an experienced and commercially driven Director Product Management to join our Product & Customer Experience leadership team. This is a key role within our Commercial division, where you will directly lead the strategic vision, lifecycle management, and commercial performance of Norwegian’s entire ancillary product portfolio—from seating, baggage, and priority services to bundles, travel insurance, and innovative third-party products and services.

As part of this team, you will play a central role in shaping how we develop and monetize customer products across our customer journey. You will lead and inspire our Ancillary Product management team, working in close collaboration with several internal stakeholders and external partners. If you are a visionary, commercially astute leader who thrives on turning strategic insight into bottom-line growth, this is your chance to be at the commercial heartbeat of Norwegian.

You have proven expertise in end-to-end product lifecycle management, from concept ideation and profitability strategy to testing, go-to-market rollout, and continuous optimization. You know how to leverage customer data, conversion funnels, and dynamic merchandising to maximize profit per passenger while maintaining exceptional customer satisfaction. Furthermore, you are an inspiring leader who enjoys mentoring talent and building a high-performance, forward-thinking team.

The Director Product Management role is located at Norwegian Air Shuttle’s head office at Fornebu, Oslo.

What is it like to work at Norwegian

Norwegian’s vision is to be the most loved and trusted airline in Europe, and our people are key to achieving that goal. Here, you’ll find a diverse and dynamic workforce united by a shared purpose and passion for connecting people. No matter your role, you’ll make engaging connections every day. We care for, encourage, and cheer each other on, celebrating new ideas and different ways of doing things.

So, fasten your seatbelt, your next exciting career journey starts here!

What you’ll do

• Own and drive Norwegian’s multi-year ancillary product strategy and roadmap, aligned with company growth goals and brand vision.
• Drive the complete product development lifecycle from customer research, business cases, and profitability to agile testing, launch, and post-launch enhancement.
• Own portfolio profitability, take-up rates, conversion funnels, and revenue per passenger across all digital booking flows and customer touchpoints.
• Leverage customer insights, booking data, A/B testing, and competitive benchmarking to identify emerging traveller trends and capture untapped revenue pools.
• Build and oversee annual revenue targets, budgets, and forecasts, providing clear commercial governance and executive reporting.
• Lead, coach, and mentor the Ancillary Product team, fostering a culture of innovation and commercial rigor.
• Work closely with internal stakeholders such as Digital, IT, Revenue Management, Marketing, CX, Loyalty, and Operations to ensure seamless product delivery.
• Identify, negotiate, and collaborate with external technology vendors, distribution platforms, and third-party travel partners to expand product capabilities.

What you will bring (your profile)

• Master’s degree in Business, Marketing, Economics, Engineering, or a related field (or equivalent relevant experience).
• 8+ years of experience in commercial product management, ancillary revenue, travel/aviation, e-commerce, or fast-paced digital platforms.
• 3–5+ years of demonstrated people leadership experience with a proven track record of developing high-performing teams.
• Proven track record of driving growth and portfolio profitability through structured product development, dynamic merchandising, strategies, and agile experimentation.
• Highly analytical approach with the ability to turn complex commercial data and customer insights into decisive, actionable product roadmaps.
• Exceptional interpersonal and communication skills with the ability to influence and build alignment across diverse cross-functional teams and executive stakeholders.
• Excellent proficiency in English (written and spoken). Knowledge of a Scandinavian language is a plus.

Why you should join Norwegian

Here’s what you can look forward to:

• Travel in Europe and beyond with heavily discounted employee tickets with Norwegian and our partner airlines
• A high-impact leadership role with direct influence on Norwegian’s commercial performance and customer experience
• Attractive pension arrangements
• Comprehensive medical and travel insurance
• Flexibility to combine working from our head office and from home
• Competitive salary
• Possibility to participate in activities run by Norwegian Sports Club
• Opportunity to join our employee share-saving plan

Ready for your next adventure?

If you’re excited by the thought of shaping the future of ancillary products and customer experience for millions of travellers across Europe, we want to hear from you.

Contact

Cecilie Nybø Carlsen

VP Products & Customer Experience

[e-mail]

We hope to welcome you on board!

"We care for each other, our customers, and our environment as we navigate the skies – the Norwegian way."