VP of Marketing

ZeroTier; Netherlands; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid office / remote work environment

Competitive salary and equity compensation

Generous employer-paid health insurance

401K Plan with employer matching

Flexible PTO policy

Career enhancement funds

Job summary

ZeroTier, based in the Netherlands, is seeking a VP of Marketing to drive top-of-funnel growth and enhance brand presence. The role demands a leader with over 10 years of B2B marketing experience, expertise in SEO, and a strategic mindset in a competitive SaaS landscape.

Responsibilities include managing a talented marketing team, optimizing metrics like IQLs and MQLs, and collaborating across departments to align messaging. The position offers a hybrid work environment with competitive compensation.

Qualifications

• 10+ years of progressive B2B marketing experience including 4+ in a SaaS marketing leadership role.
• Demonstrated track record of optimizing IQLs, MQLs, SQLs.
• Strong familiarity with cybersecurity concepts.

Responsibilities

• Own ZeroTier's marketing execution to build top‑of‑funnel pipeline.
• Lead SEO/AEO/GEO strategy for content visibility.
• Oversee demand generation programs across all channels.

Skills

B2B marketing

SEO/AEO strategy

Data-driven approach

Team management

Content optimization

Education

BA/BS in Marketing, Business or related field

MBA or equivalent experience

Tools

HubSpot

Attribution modeling tools

Job description

About Us

ZeroTier leads the world in next‑generation connectivity and cybersecurity. Our platforms, ZeroTier One and ZeroTier Quantum, provide highly secure, peer‑to‑peer virtual networks, relied upon by millions of users and businesses—from individual users and startups to mid‑scale enterprises and Fortune 500 companies. We’re backed by investors including Battery Ventures, Bonfire Ventures, and Anorak Ventures.

The Role

Building on our significant growth, we are looking for a strategic, execution‑oriented VP of Marketing to own and accelerate ZeroTier's top‑of‑funnel growth engine. This is a senior leadership role with direct accountability for building brand presence, generating qualified pipeline, and both expanding and driving execution through our marketing team. The ideal candidate brings a modern, data‑driven approach with a lean toward B2B marketing, including expertise in Answer Engine Optimization (AEO), Search Engine Optimization (SEO), and organic discovery strategies that drive compounding, long‑term growth. You understand the full funnel from IQL to MQL to SQL or PQL, and you know how to build the programs, systems, and team structures that generate results at scale in a competitive SaaS environment. We are looking for a player/coach with a passion for high‑quality execution on all marketing output, supported by team leads, team members, and strong AI‑augmentation.

Responsibilities

• Own ZeroTier's marketing execution, with a primary focus on building top‑of‑funnel pipeline through SEO, AEO/GEO, and organic content programs that grow IQLs, MQLs, and SQL conversion over time—accountable for CAC, CPL, and funnel performance at each stage, as well as brand metrics like SOV.
• Lead ZeroTier's SEO/AEO/GEO strategy—including technical SEO, content architecture, schema, domain authority building, and ensuring ZeroTier surfaces in AI‑powered answer engines (ChatGPT, Claude, Gemini) on topics where we should own the conversation.
• Oversee and direct ZeroTier's demand generation programs, setting vector strategies, budget allocation, and performance standards across paid, organic, email, and events—while empowering the team to execute.
• Collaborate with Sales, Product, Customer Experience, and senior leadership to keep messaging sharp, technically accurate, and differentiated—translating ZeroTier's capabilities into content and campaigns that open doors in identified target markets.
• Manage, hold accountable, and coach a small but talented marketing team, setting priorities, maintaining execution quality, and ensuring every piece of content and every campaign meets workflow and content quality standards before going live.

Qualifications

• 10+ years of progressive B2B marketing experience, including 4+ years in a marketing leadership role at a SaaS, networking, cybersecurity, or related technology company.
• Strong expertise in SEO/AEO strategy, including technical SEO, content optimization, schema markup, structured data, and a working knowledge of AI‑powered answer engines.
• Demonstrated track record of owning and growing top‑of‑funnel metrics—IQLs, MQLs, and SQL or PQL conversion—with a data‑driven approach to optimization.
• Strong experience managing a marketing team, including hiring, goal‑setting, performance management, and hands‑on coaching.
• Solid knowledge of HubSpot (or equivalent marketing automation and CRM tools), attribution modeling, funnel analytics, and multi‑channel reporting.
• Proven experience designing and orchestrating multi‑channel demand generation programs including content, email, paid, events, and partner marketing.
• Familiarity with ABSM strategies, intent data platforms, and account‑based targeting in enterprise or mid‑market SaaS environments.
• Ability to engage at both strategic and tactical levels—comfortable setting direction in the board room and working alongside the team on execution.
• Good familiarity of networking and/or cybersecurity concepts (VPNs, SD‑WAN, Zero Trust, SASE, AI security, encryption) or demonstrated ability to quickly build technical fluency in complex B2B categories.
• Excellent marketing narrative skills, with the ability to translate technical value propositions into compelling messaging for diverse audiences.
• BA/BS degree in Marketing, Business, or a related field; MBA or equivalent experience is a strong plus.
• Strong written and verbal communication skills, with the ability to translate complex GTM topics into plain language for stakeholders and peers.
• Ability to represent the company at industry events, partner forums, and customer meetings with travel as needed (domestic and international).
• Knowledge of additional languages (e.g., Dutch, Spanish, Portuguese, French, Japanese, Korean) is also a plus.

Benefits

• Hybrid office / remote work environment
• Competitive salary and available equity compensation
• Generous employer‑paid health insurance, including preventative dental care for adults
• 401K Plan with employer matching
• Flexible PTO policy
• Flexible work hours (on management approval)
• Career enhancement funds
• Employee Referral Bonus

More About ZeroTier

Founded in 2013 by Adam Ierymenko, ZeroTier’s mission is to make peer‑to‑peer networking with strong encryption so simple, secure, and intuitive that it becomes the default for the internet. To do this ZeroTier simplifies complex networking across physical boundaries, unifying cloud and edge environments. Our network virtualization platform offers enterprise‑grade software‑defined networking for every device, service, and application, whether at the edge or in the cloud. It’s powerful enough for large businesses and defense applications, yet easy for individuals to use for tasks like gaming or remote access. Our team is composed of industry‑leading experts dedicated to solving complex challenges in high‑performance, decentralized networking. We enable customers to operate networks without unnecessary constraints or overhead. Come build the future with us.

To find out more, visit www.zerotier.com

PLEASE NOTE: Individuals seeking employment at ZeroTier are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. Direct applicants ONLY. Any recruiter/3rd party submissions we receive will be considered a gift. Written CVs and cover letters are encouraged. No calls, please.