VP Marketing

C Teleport; Rotterdam; On-site; EUR 100,000 - 150,000; Full time

Benefits offered by this job

Direct partnership with the CEO

Opportunity to shape marketing outcomes

Hybrid work model with in-office collaboration

Job summary

A leading travel tech company is seeking a VP Marketing to scale its global marketing function. You will own and execute marketing strategies that drive demand and revenue growth. The role involves leading a multi-disciplinary team and ensuring brand consistency across all channels. The ideal candidate has 8–12+ years in B2B Marketing roles, strong communication skills, and a data-driven approach towards marketing operations. Join us for a chance to shape an international Growth function with a hybrid work model.

Qualifications

• 8–12+ years in B2B Marketing leadership roles, ideally in B2B SaaS.
• Proven experience owning brand, positioning, content and demand generation.
• Track record of leading and scaling multi-disciplinary marketing teams.

Responsibilities

• Define and own the global growth and B2B marketing strategy.
• Lead integrated B2B marketing campaigns to drive acquisition and engagement.
• Define and monitor marketing and demand KPIs.
• Set strategic direction for marketing automation.

Skills

B2B Marketing leadership

Team leadership

Brand positioning

Data-driven operation

Strong communication

Tools

HubSpot

Job description

We are seeking a VP Marketing to own and scale our global marketing function, spanning brand, positioning, content, campaigns, and pipeline contribution, while working in close partnership with Sales, RevOps, and Data Automation to drive sustainable revenue growth.

The Role

The VP Marketing is the executive owner of how C Teleport shows up in the market and how marketing translates into qualified demand and revenue impact.

This is a hands‑on executive role balancing strategic leadership and operational depth. You will lead a multi‑disciplinary team while remaining closely involved in execution, from marketing strategy and storytelling to automation, experimentation, and performance management.

You will shape how C Teleport presents itself to the market, how demand is generated and qualified, and how growth scales sustainably.

Key Responsibilities

Marketing Strategy & Positioning

• Define and own C Teleport’s global growth and B2B marketing strategy, aligned with company and revenue objectives.

• Establish and evolve clear positioning, messaging, and narrative for mid‑market and enterprise audiences.

• Translate strategy into actionable plans across brand, content, campaigns, and demand generation.

Brand, Narrative & Content Leadership

• Own C Teleport’s marketing vision, language, and creative direction across all channels.

• Set the bar for content quality and storytelling, ensuring clarity, credibility, and consistency.

• Oversee content strategy and planning (e.g. blogs, case studies, whitepapers, thought leadership), ensuring it supports pipeline creation and sales enablement.

• Ensure brand consistency across owned, earned, and paid channels.

Demand Generation & Campaigns

• Lead integrated B2B marketing campaigns to drive acquisition, engagement, and retention.

• Coordinate paid, earned, and owned media strategies with a strong performance mindset.

• Own funnel performance from top‑of‑funnel awareness through MQL and revenue contribution.

Performance, KPIS & Insights

• Define and monitor marketing and demand KPIs, covering brand, content, campaigns, and pipeline impact.

• Build dashboards and reporting for real‑time visibility into performance.

• Use data and experimentation to continuously refine strategy and execution.

Marketing, RevOps & Automation Alignment

• Set strategic direction and priorities for marketing automation, lead scoring, and qualification, in close partnership with RevOps and Automation Engineering.

• Ensure CRM, attribution, and reporting frameworks support scalable growth.

• Champion the use of AI and automation in marketing and demand generation, identifying high‑impact use cases and working with technical partners to implement them.

Global & Cross‑Functional Leadership

• Partner closely with Sales, Product, and Data Automation to align ICPs, messaging, qualification logic, and revenue goals.

• Represent Marketing at executive and board‑level discussions, providing clear, data‑driven insights.

Team Leadership & Capability Building

• Lead a multi‑disciplinary Growth team, currently spanning:

  • Content & Creative Marketing
  • Revenue Operations & Automation Engineering
  • Marketing Events & Product Production

• Mentor and empower team members, fostering high standards and strong ownership.

• Identify skill gaps and shape, expand, or rebalance team capabilities to take the Growth function to the next level.

• Decide where to invest in people, partners, or automation to maximize leverage and impact.

Success Metrics

• Clear and compelling market positioning and narrative.

• High‑quality content that supports pipeline and sales conversations.

• Predictable, scalable marketing‑sourced pipeline creation.

• Improved MQL quality and conversion rates.

• Strong alignment between Marketing, Sales, and Product.

• Clear visibility into growth performance via dashboards and KPIs.

What We’re Looking For

Experience

• 8–12+ years in B2B Marketing leadership roles, ideally in B2B SaaS.

• Proven experience owning brand, positioning, content and demand generation.

• Track record of leading and scaling multi‑disciplinary marketing teams.

Core Strengths

• Strategic yet pragmatic: able to define vision and execute hands‑on.

• Strong communicator, comfortable with executive and board‑level discussions.

• Story‑driven mindset with a strong appreciation for clear messaging and high‑quality copy.

• Data‑driven operator with experience in KPIs, dashboards, and experimentation.

Mindset

• Entrepreneurial, ownership‑driven, and comfortable in a scale‑up environment.

• Systems thinker who balances brand, creativity, and performance.

• Collaborative leader able to align diverse stakeholders globally.

Nice to Have

• Experience in travel tech, marketplaces, or operationally complex SaaS.

• Exposure to marketing automation platforms such as HubSpot.

• Interest in AI‑enabled marketing and demand generation.

Why Join C Teleport

• Executive ownership of both brand and growth outcomes.

• Direct partnership with the CEO and leadership team.

• Opportunity to shape and scale a multi‑disciplinary, international Growth function.

• Strong emphasis on storytelling, automation, AI, and scalable systems.

• Hybrid work model with structured in‑office collaboration (Monday, Tuesday, Friday).

Pre‑Employment Screening

If your application is successful, we may conduct a pre‑employment screening through a trusted third party, in line with applicable laws. Depending on the role, this may include checking your employment history, education, and other relevant information (such as publicly available professional or media information) to help us understand your qualifications and suitability for the position.