Visual Execution & Retail Activation Manager Western Europe

Le Creuset; Amsterdam; Hybrid; EUR 55,000 - 85,000; Full time

Job summary

Le Creuset is seeking an entrepreneurial VM and Retail Activation specialist to bring campaigns to life across Western Europe. You will combine visual excellence with commercial instinct, creating store experiences that are beautiful, consistent and drive traffic, engagement and sales.

Own Visual Merchandising execution standards across the Western Europe network and translate guidelines into practical, high-impact store activation.

Qualifications

• 5+ years in Visual Merchandising, Retail Marketing, Retail Operations or premium/luxury Retail.
• Strong visual judgement with a real commercial mindset.
• Excellent project manager who thrives across markets, deadlines and stakeholders.

Responsibilities

• Own Visual Merchandising execution standards across the Western Europe network.
• Translate central guidelines into clear, practical and commercially strong store execution.
• Lead windows, displays, seasonal set-ups and campaign roll-outs across different store formats.
• Use YOOBIC to communicate missions, validate execution and close gaps quickly.
• Build and coordinate the in-store activation calendar: demos, tastings, workshops, launches and key seasonal moments.

Skills

Visual Merchandising

Retail Marketing

Project management

Multi-market coordination

Fluent English

French language

Job description

Where passion meets premium – join our team!

Location: Flexible across BeNeLux and France

At Le Creuset, every dish begins with a story - and every story begins with people. Since 1925, we’ve brought generations together around the table, transforming everyday meals into cherished memories. Our legacy is built on colour, craft, and a deep passion for innovation - shaped as much by our iconic products as by the people who bring them to life. We’re not just creating cookware; we’re creating moments that last a lifetime. If you’re inspired by heritage, driven by creativity, and ready to shape the future of the kitchen, we’d love to welcome you into our story.

The Recipe for Success: Role Summary

We are looking for an entrepreneurial VM and Retail Activation specialist to bring Le Creuset campaigns to life across Western Europe. You will combine visual excellence with commercial instinct, creating store experiences and activations that are beautiful, consistent and designed to drive traffic, engagement and sales.

Own Visual Merchandising execution standards across the Western Europe network.

Translate central guidelines into clear, practical and commercially strong store execution.

Lead windows, displays, seasonal set-ups and campaign roll-outs across different store formats.

Use YOOBIC to communicate missions, validate execution and close gaps quickly.

Build and coordinate the in-store activation calendar: demos, tastings, workshops, launches and key seasonal moments.

Create higher standards for Flagships and use them as test-and-learn environments for new concepts.

Work with Marketing and Commercial Marketing to connect product priorities, storytelling and activation.

Measure impact, learn fast and scale the concepts that work.

What success looks like

• Stores look consistently premium and campaigns land faster and better.
• Retail activations generate stronger engagement and commercial impact.
• Great ideas are turned into repeatable formats that can scale across markets.

The Perfect Blend:
What We’re Looking For

Entrepreneurial and creative, with the drive to turn ideas into reality quickly.

5+ years in Visual Merchandising, Retail Marketing, Retail Operations or premium/luxury Retail.

Strong visual judgement combined with a real commercial mindset.

Excellent project manager who thrives on multiple markets, deadlines and stakeholders.

Hands-on, resourceful and comfortable finding solutions when the perfect answer does not yet exist.

Curious, detail-oriented and eager to experiment, measure and improve.

Fluent English and French are mandatory; Dutch is a strong plus.

This is a role for a creator and operator: someone who wants to build memorable store experiences and see the impact directly in the field.

Why Join Our Table?

At Le Creuset, you will find your seat at our table, which is as colourful as our cookware and rich in history. Our table is grounded in our values: Passion, Integrity, Excellence, Innovation and Teamwork.

Every talent will add flavour. Every idea brings colour. And every day is a chance to create something that lasts. With the passion you bring, you become part of a timeless legacy, one that brings people together around food, stories, and meaningful shared moments.

Diversity and Inclusion Statement

We welcome applications from all qualified candidates, regardless of gender, age, disability, sexual orientation, religion or belief, marital or civil partnership status, race, ethnic or national origin. We are committed to creating an inclusive workplace where everyone feels valued, respected, and empowered to reach their full potential.