[Vacancy] DEPT has a position for Senior Content & Comms Strategist

Marketing Report (een B2B nieuwsplatform voor marketeers); Amsterdam; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work policy

24 vacation days per year

Unlimited extra vacation days

DEPT Learning Menu & Programs

Health & wellness benefits

NS Business Card

Job summary

DEPT is seeking a Senior Content & Comms Strategist in Amsterdam/Rotterdam to lead integrated content and comms strategies across a global client base. You’ll partner with brand strategists, creatives, media experts, and CRM to drive impact across customer journeys.

You’ll translate client goals into actionable frameworks, messaging logic, journey maps, and content systems, guiding teams from concept to execution. Fluency in Dutch and English is required.

Qualifications

• 5+ years in content strategy, comms strategy, or creative strategy.
• Proven ability to connect audience insights to storytelling across channels.
• Ability to map ecosystems, identify gaps, and craft implementable strategies.

Responsibilities

• Design integrated content and comms strategies across paid/owned/earned channels.
• Translate client goals into clear strategic direction and briefs.
• Map audiences, moments, channels, formats, and partners to inform decisions.
• Bring audience insight, culture and platform behavior together to guide content.
• Collaborate with brand strategists and creatives to bring positioning to life.
• Present complex thinking in a simple, structured way for clients and teams.
• Build strong client relationships and act as a trusted strategic partner.
• Support new business with clear points of view and compelling narratives.

Skills

Content strategy

Collaboration

Audience insights

Systems thinking

Digital & offline comms

Web/App content

Global/local experience

Presentation

Client management

Quality focus

Education

Bachelor’s or Master’s in relevant field

Job description

DEPT is directly looking for:

Senior Content & Comms Strategist - Amsterdam

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We're 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

Job purpose

This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients.

First things first:

If you're reading this and thinking "maybe…", go for it.

Even if your background doesn’t match every single point, we’d still love to hear from you. You might bring something we didn’t even know we needed. It’s not about ticking every box, it’s about the energy, ideas, and perspective you bring. Maybe you're not a strategist by title, but you've crafted campaigns, built content ecosystems, shaped stories, or just know how to connect the dots in a way others don't. Great, we're listening.

The only hard requirement? We need someone who can speakDutch and English fluently.

Other than that? Surprise us.

That being said…

We're looking for a Senior Content & Comms Strategist to join our team. You'll work on large-size projects and consultancy, developing smart, integrated content and comms strategies that drive impact across the customer journey.

This role is for someone who loves to puzzle, an expert in making complex things click.

You can zoom all the way in (platform nuances, channel roles, formats, sequencing, production realities) and zoom all the way out (brand positioning, long-term direction, business goals, what success really means). You're comfortable holding the whole comms ecosystem in your head, and turning it into something clear, actionable, and exciting for clients and teams.

You’ll work closely with brand strategists, creatives, media experts, and specialists to make sure our work is noticed, shared, and remembered.

What you'll do

You’ll spend your days turning ideas into strategies that actually land for our clients, which include brands like ING, Audi, Nikon, Stokke, Praxis and many more. That means:

• Designing integrated content & comms strategies across channels and touchpoints (paid/owned/earned/shared), balancing creativity with performance.
• Turning client goals into clear strategic direction: frameworks, messaging logic, journey maps, channel roles, content systems, and creative briefs.
• Mapping complex ecosystems (audiences, moments, channels, formats, partners) and making smart choices about what matters most.
• Bringing audience insight + culture + platform behavior together to guide what we make, where it lives, and why it should work.
• Teaming up with brand strategists to bring positioning to life in the real world.
• Working hand-in-hand with creatives to make sure big ideas are built to travel, across channels, formats, and timelines.
• Collaborating with media and platform strategists, influencer specialists, CRM experts, and partners to keep campaigns consistent across touchpoints.
• Presenting your thinking beautifully: making complexity feel simple, structured, and exciting for clients and teammates.
• Building strong client relationships and becoming a trusted day-to-day strategic partner.
• Supporting new business with sharp thinking, clear points of view, and compelling strategic narratives.
• Keeping your finger on the pulse of culture, tech, innovation, communications and platforms.

What you bring

• 5+ years in content strategy, comms strategy, creative strategy.
• A natural connector and collaborator: you know strategy doesn’t work in a vacuum, and you bring the right people to the table to make ideas stronger.
• You have an instinct for linking audience insights to storytelling, channels, and formats.
• A systems thinker: you can map an ecosystem, spot gaps, see dependencies, and create a strategy that’s built to work in real life.
• Experience linking digital + offline comms into one coherent approach.
• You’ve helped shape content and comms for websites, web apps, and apps.
• You’ve worked across B2B and B2C contexts, and you adjust your approach to different buying cycles, stakeholders, and decision dynamics.
• You’ve worked with global brands and local markets, and you know how to build scalable localisation approaches.
• A strong communicator and presenter: you can land complex thinking simply, clearly, and convincingly.
• A confident client partner: you can facilitate decisions, challenge constructively, and build trust.
• High craft standards, genuine love for the work, and a relentlessly curious mindset.
• HBO-/WO-level education (Bachelor’s or Master’s).
• Fluent in Dutch and English (must-have!).

We offer

• A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.
• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days.
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.
• Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office.
• Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named aGreat Place To Work since 2022in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
• You can discover even more employee benefitshere.

Why DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

Diversity, equity & inclusion

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

www.deptagency.com