UX Writer II - Loyalty and Commercial Incentives

Booking Holdings, Inc.; Amsterdam; Hybrid; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Annual paid time off and generous paid

Hybrid working including flexible work

HQ Campus in Amsterdam with on-site HQ

Commuting allowance and bike reimburse

Discounts & Wallet credits

Online learning access

Headspace membership

Job summary

Booking.com is seeking a UX Writer to join the UX Writing and Content Design organisation in the Marketplace department. You will shape loyalty programme messaging and incentives across web and app, crafting copy that simplifies complex systems and drives engagement.

You’ll work with PMs, PMMs, and UX designers across multiple product teams and report to the UX Writing Manager for growth and development. You will contribute to messaging for loyalty, membership experiences and lifecycle-driven

Qualifications

• Minimum 3 years relevant UX writing experience in ecommerce or data-driven product teams.
• Native level fluency in English.
• Portfolio demonstrating UX writing experience.
• Experience writing for loyalty programmes or lifecycle-driven experiences.
• Marketing or creative background with strong tone of voice.
• Ability to apply behavioural principles to shape user perception and engagement.

Responsibilities

• Write clear, concise messaging across online channels and end‑to‑end experiences to impact key metrics.
• Collaborate with PMs, PMMs, UX designers and Language Specialists for translations.
• Use qualitative and quantitative data to measure impact and iterate.
• Coordinate with UX Writers to ensure consistent messaging across touchpoints.
• Work with product teams to develop and execute business strategy through writing.

Skills

UX Writing

e-commerce

Data-driven teams

Job description

Role Description

We’re looking for a UX Writer to join our UX Writing and Content Design organisation in our Marketplace department. We’re a close-knit community made up of more than 70 writers.

Loyalty & Commercial Incentives

You’ll shape how millions of travellers understand and engage with Booking.com’s loyalty programme and commercial incentives. From rewards and benefits messaging to end‑to‑end programme experiences across web and app, you’ll craft copy that makes complex systems feel simple and motivating. The work spans multiple touchpoints and requires you to think systemically about how language builds trust, drives engagement, and supports long‑term customer relationships.

You’d be embedded across multiple product teams, collaborating closely with PMs, PMMs, and UX designers. Some weeks you’ll be deep in strategic messaging frameworks; others you’ll be moving quickly on smaller requests or flows.

Our mission is to deliver the best value and easiest travel experience for our customers. You’ll have the opportunity to create products used by millions of travellers and partners around the globe across different platforms, from web to app.

In this role, you’ll partner directly with highly iterative product teams, while enjoying the support, community and resources of a large, experienced UX organisation made up of nearly 200 writers, designers and researchers. You’ll report to the UX Writing Manager for your area who will support you in your growth and development.

UX Writers at Booking.com write clear and concise quality messaging that considers the end‑to‑end user experience. You need to be an excellent communicator and collaborator – we work in a dynamic and diverse environment where inclusivity, openness and humility are key. Almost everything you write will be translated into 44+ languages and dialects, and you’ll need to work closely with peers and stakeholders like Marketing, Brand and Legal to deliver at velocity and scale.

To learn more about working as a UX Writer at Booking.com check out B.Writes, our Medium publication.

Key Job Responsibilities and Duties

• Write in a clear and concise way across online channels, platforms and end‑to‑end experiences to impact key business metrics

• Send copy to Language Specialists with sufficient context (conceptual and visual) for translating your ideas to local audiences

• Use qualitative and quantitative data, as well as key business metrics to measure the impact of your work and transform those insights into new iterations

• Collaborate with other UX Writers to ensure messaging is aligned across all touchpoints, in line with our craft standards and guidelines

• Work alongside Product Managers, UX Writers, Designers, Researchers, Developers and many others to develop and execute business strategy through your writing

Role Qualifications and Requirements

• You have a minimum 3 years relevant experience in UX Writing – this includes past experience working in e‑commerce or data‑driven product teams

• You have a native level fluency in English

• You have a portfolio that demonstrates your UX writing experience

• You have experience writing for complex, multi‑touchpoint systems such as loyalty programmes, membership products, or lifecycle‑driven experiences

• You bring a marketing or creative background, with a strong feel for tone of voice, brand storytelling, and persuasive writing

• You're comfortable applying behavioural and psychological principles — such as motivation, loss aversion, or reward framing — to shape how users perceive and engage with products

• You’re a passionate advocate for users, dedicated to the craft of writing and creating engaging user experiences

• You write copy that is intuitive, futureproof and scalable

• You are technically savvy, with an understanding of experimentation and deriving data and insights from quantitative and qualitative research

• You have a can‑do attitude and work well independently and in a team

• You’re self‑driven and take ownership of your ideas to solve challenging problems in an evolving environment

• You thrive on feedback, responding with creative thinking and iterations

• You enjoy working with people of diverse backgrounds, cultures and disciplines

• You are a strong communicator with an eye for detail

• You are able to prioritise multiple projects and stakeholders

Benefits & Perks: Global Impact, Personal Relevance

• Annual paid time off and generous paid leave scheme including: parental (22‑weeks paid leave), grandparent, bereavement, and care leave

• Hybrid working including flexible working arrangements, working from home furniture and ergonomic support, and up to 20 days per year working from abroad (home country)

• A beautiful sustainable HQ Campus in Amsterdam, that offers on‑site meals, coffee, and snacks, multi‑faith and breastfeeding rooms at the office

• Commuting allowance and bike reimbursement scheme

• Discounts & Wallet credits to spend on our products, upgrade to Booking.com Genius Level 3, and friends & family Booking.com discount vouchers

• Free access to online learning platforms, development and mentorship programs

• Global Employee Assistance Program, free Headspace membership

DEI: Diversity, Equity and Inclusion at Booking.com

Diversity, Equity and Inclusion (DEI) have been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations. Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just create a unique workplace, it also creates a better and more inclusive travel experience for everyone.”

We will ensure that individuals with disabilities are provided reasonable adjustments to participate in the interview process. Please contact us to request adjustments.

Career Development Opportunities

• Bi-annual performance conversations, company‑wide mentoring program, and internal development opportunities

• Unlimited access to online learning platforms: Udemy, Coursera, LinkedIn learning, O'reilly

Application Process

• The interview process will entail a total of 3 interviews. We require a portfolio or slides about 1-2 of your past projects.

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre‑employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre‑employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.