TikTok Shop Growth Manager

Scale Jet; Amsterdam; Remote; EUR 80,000 - 116,000; Full time

Job summary

FOLQS is a fast-growing D2C supplement brand based in the United States. This fully remote role owns the entire TikTok account, including Shop affiliates, creator partnerships, influencer outreach, and the content pipeline that feeds it all.

You will lead the growth strategy for TikTok Shop, build and scale the affiliate program, develop a scalable creator/UGC engine, and manage organic TikTok strategy, with a focus on measurable GMV and efficient CAC.

Qualifications

• 3–5+ years in TikTok creator/affiliate/influencer roles for D2C brands or agencies.
• You've personally run a TikTok Shop affiliate program with measurable GMV.
• Fluent in TikTok Creator Marketplace + one platform (Social Snowball / GRIN / Aspire / Modash / Insense).
• Volume operator — 50+ creators/month outreach with reply-rate data.
• Strong written English (brief creators and run outreach).
• Performance-minded – measure work in conversions and GMV, not followers.

Responsibilities

• Own the overall TikTok Shop growth strategy with P&L thinking and testing roadmap.
• Build, manage, and scale the TikTok Shop Affiliate Program including creator onboarding and commissions.
• Develop a scalable creator/UGC acquisition engine to drive content and sales.
• Run Folqs organic strategy: trends, cadence, community.
• FTC-compliant creator briefing.
• Performance reporting: GMV, attributed orders, CAC, creator ROI.

Skills

TikTok Shop growth

Creator partnerships

Affiliate program management

UGC content ideation

Outreach & communication

Tools

Social Snowball

GRIN

Aspire

Modash

Insense

Job description

FOLQS is a fast-growing D2C supplement brand in the United States (colostrum + beef organs). TikTok is our next major growth channel - we're hiring one person to own the entire account end-to-end: TikTok Shop affiliates, creator partnerships, influencer outreach, and the content pipeline that feeds it all.

What you'll own:

• The overall TikTok Shop growth strategy, including channel P&L thinking, growth targets, testing roadmap, and prioritization across affiliates, content, and paid media
• Build, manage, and scale the TikTok Shop Affiliate Program, including creator sourcing, vetting, onboarding, briefing, commissions, Open Collaboration, Targeted, VIP programs, and relationship management
• Develop a scalable creator and UGC acquisition engine that consistently generates content and creators capable of driving sales
• Run Folqs organic strategy: trends, cadence, community
• FTC-compliant creator briefing
• Performance reporting: GMV, attributed orders, CAC, creator ROI - not vanity metrics
• Affiliate platform ops (Social Snowball / GRIN / Aspire or equivalent)

You are:

• 3-5+ years in TikTok creator/affiliate/influencer roles for D2C e-commerce brands or D2C agencies
• You've personally run a TikTok Shop affiliate program with measurable GMV
• Fluent in TikTok Creator Marketplace + one platform (Social Snowball / GRIN / Aspire / Modash / Insense)
• Volume operator — 50+ creators/month outreach, with reply-rate data
• Strong written English (you brief creators and run outreach)
• Performance-minded - you measure work in conversions and GMV, not followers
• You live and breathe AI tools - daily use for outreach, briefs, content ideation, ops.
• Coachable - you work alongside the founders
• Bonus: Spark Ads / whitelisted content workflow experience, existing creator network in supplement/wellness/beauty, FTC compliance basics

Schedule: Fully remote. Minimum 6-hour overlap with US Eastern Time (10am–4pm ET).