TikTok Shop - Fulfillment Solutions Manager, Seller Growth

TikTok; Amsterdam; On-site; EUR 70,000 - 90,000; Full time

Job summary

A leading social media platform is seeking a Fulfillment Solutions Manager to drive seller growth in EU markets from their Amsterdam office. The role involves strategic development of seller acquisition strategies, ensuring compliance with logistics regulations, and optimizing merchant success. Ideal candidates have a Bachelor’s degree, 5+ years of experience in e-commerce, and strong understanding of EU markets. Bring your expertise to a dynamic environment that values creativity and innovation.

Qualifications

• 5+ years of experience in e-commerce or fulfillment/logistics.
• Understanding of EU regulatory compliance including VAT.
• Experience scaling seller enablement and fulfillment solutions.

Responsibilities

• Drive seller acquisition strategies across new EU markets.
• Conduct user research to improve operational flows.
• Ensure compliance with EU and UK logistics regulations.
• Serve as strategic consultant for key merchants.

Skills

E-commerce knowledge

Logistics expertise

Cross-functional communication

User experience principles

Education

Bachelor's degree

Master's degree or MBA

Job description

Overview

TikTok Shop - Fulfillment Solutions Manager, Seller Growth

Location: Amsterdam, North Holland, Netherlands

Responsibilities

• Seller Growth & Market Expansion
  • Drive FBT adoption across new EU markets (e.g. Germany, France, Spain, Italy) and the UK across local and China-based cross-border sellers
  • Build and execute seller acquisition strategies tailored to local EU/UK merchants and cross-border merchants from China
  • Partner with Global Selling teams to support outbound sellers entering European markets via FBT
  • Develop scalable onboarding programs to accelerate seller activation and performance including outreach
• User Experience & Merchant Research
  • Prioritize merchant UX and reduce onboarding friction through continuous feedback and design iteration
  • Conduct and apply user research and merchant interviews to improve FBT operational flows
  • Advocate for intuitive, market-relevant fulfillment experiences for sellers and end customers
• Regulatory Compliance & Fulfillment Standards
  • Ensure full compliance with EU and UK logistics regulations
  • Collaborate with Legal, Tax, Compliance, and Ops teams to localize services to each market’s requirements
• Merchant Success & Optimization
  • Serve as a strategic consultant for key EU/UK and China-based merchants scaling through FBT
  • Identify merchant needs by segment (local vs. cross-border) and tailor solutions accordingly
  • Track seller performance metrics (activation, retention) across regions and seller types
  • Identify friction points, propose scalable fixes, and contribute to product improvement roadmaps
• Cross-Functional Collaboration
  • Work closely with Product, Tech, Operations, Logistics, Legal, and Global Selling teams to deliver unified fulfillment programs
  • Represent EU/UK market needs in global fulfillment strategy and product development

Qualifications

• Minimum Qualifications
  • Bachelor's degree and 5+ years of experience in e-commerce, fulfillment/logistics, commercial strategy, or category/BD leadership
  • Strong understanding of both EU/UK local merchant ecosystems and China cross-border selling models
  • Knowledge of EU regulatory compliance, including VAT, hazmat, and customs
  • Experience building and scaling seller enablement and fulfillment solutions in high-growth environments
  • Familiarity with B-end (merchant tools, dashboards) and C-end (buyer experience, SLAs) product flows
  • Strong grasp of user experience principles and practical user research methods
  • Excellent cross-functional communication and stakeholder management skills
• Preferred Qualifications
  • Master\'s degree or an MBA is desired
  • Mandarin and/or a major European language (e.g. German, French, Spanish) is a strong plus
  • Previous work experience as a product manager is preferred
  • Familiar with FBT business model is preferred

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok\'s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok\'s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. We create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people, and we embrace curiosity, humility, and impact in a rapidly growing tech company. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.