Thesis Internship AI & Data – Customer Tech (Song)

parsionate; Amsterdam; On-site; EUR 11,160 - 16,740; Full time

Job summary

parsionate is seeking a master student for an internship in their AI & Data practice. This role involves writing a thesis, conducting research, and integrating AI solutions in marketing technology. Interns will collaborate on real projects and present findings within the organization.

The position offers hands-on experience in consulting with dedicated support from the team. Ideal candidates should have strong research skills and interest in AI-driven marketing.

Qualifications

• Master student in relevant field.
• Strong research and analytical skills.
• Familiarity with AI and marketing technology.

Responsibilities

• Write thesis supported by our team.
• Conduct research within AI and marketing.
• Map AI opportunities in client workflows.
• Design and build AI agents.
• Contribute to client deliverables.
• Present findings to the team.
• Collaborate on company-wide projects.
• Gain consulting experience at Accenture.

Skills

Research

Data analysis

AI technology

Marketing processes

Education

Master's degree

Tools

Vertex AI

Job description

Job Description

Internship Details

• Period: 4–6 months
• Start date: September 2026

The Work

Hi (potential) master student! We are looking for a thesis student to join the AI & Data practice of Accenture Song. This practice brings AI & Data solutions to clients in close collaboration with Design and Digital Products, Commerce, Marketing and Service. Together, we merge creativity and data-driven marketing with distinctive business consultancy.

Team

As an AI & Data Customer Tech intern, you'll join our innovative team at the forefront of agentic AI and marketing technology. You'll work on integrating agentic AI solutions into customer and marketing technology ecosystems—from redesigning marketing processes to building intelligent agents that drive real business value. You will collaborate with our consultants who strategize, design, implement and optimize AI-driven solutions for our clients, bridging the gap between business needs and cutting-edge technology across industries like retail, automotive and financial services.

Daily Tasks

On a daily basis, the following can be expected:

• Write your thesis as your main priority, supported by dedicated people in our team;
• Conduct research within the Customer Tech and agentic AI domain, exploring topics such as responsible AI in marketing, data readiness or agent-driven process redesign;
• Explore and map agentic AI opportunities within client workflows and marketing processes;
• Design, optimize and potentially build agents using platforms such as Vertex AI;
• Contribute to hands-on client deliverables within the Customer Tech and marTech domain;
• Get the opportunity to present your results to our team and others within the organization at fixed times;
• Together with the other interns, you'll be challenged to add value to Accenture Song by coming up with your own company-wide project;
• Gain experience as a consultant within Accenture.

Research

We support research topics that connect to the following domains, among others:

Agentic AI

• Data readiness in an agentic era
• Agentic AI & autonomous agent design
• Agent workflow optimization
• Generative AI
• Prompt engineering
• Conversational AI
• Vertex AI & agent platforms

Marketing & Data

• Marketing process redesign with AI
• AI-driven personalization
• AI marketing research
• CDP
• Martech implementation
• Marketing data

Responsible AI

• Customer data governance in a GenAI era
• Responsible AI in marketing
• Change management for AI adoption

Tech & Customer Experience

• System integrations
• Customer retention & loyalty
• CX measurement