Internship Digital Business Technology (Commerce) - Song

parsionate; Amsterdam; On-site; EUR 8,928 - 13,392; Full time

Job summary

parsionate is offering a thesis internship for master students in Amsterdam. The role focuses on writing a thesis in the domain of Digital Experience, supported by a dynamic consultancy team. Interns will participate in knowledge development on topics like Marketing Technology and AI, gaining hands-on experience while contributing to real consultancy projects.

This opportunity is aimed at individuals excited about innovative technology and looking to enhance their consultancy skills while writing their master's thesis, providing a unique blend of academic and practical experience.

Qualifications

• Interest in digital experience and technological developments.
• Ability to conduct research and develop thesis.
• Willingness to learn about consultancy.

Responsibilities

• Writing thesis on a digital experience topic.
• Conducting research within the digital experience domain.
• Gaining experience as a consultant at Accenture.

Education

Master's degree student

Job description

Job Description

Hi (potential) master student! Are you looking for a challenging thesis internship where you also get introduced to the dynamic world of consultancy? Then we have the ultimate opportunity!

Accenture Song’s Commerce team is looking for a thesis intern who wants to take part in our knowledge development within the fields of Marketing Technology, Generative/Agentic AI, E-Commerce, Customer Activation, Content platforms, and Sales solutions. The Commerce team focuses on accelerating digital commerce journeys by leveraging new technology developments combined with deep industry knowledge. Due to your great interest in innovative technological developments and one or more of these digitally focused domains, you will be effortlessly included within the team and quickly seen as a full member.

Our driven analysts, architects, developers, creative managers and consultants are eager to guide you through your first consultancy experience in addition to your thesis research. This ensures that you will have the opportunity to learn more about how we create value for our customers by using an AI-first, life-centric approach. In doing so, you will get your first hands‑on consultancy experience while writing a master's thesis.

Internship Details

• Period: 4 – 6 months
• Start date: September 2026

The work

As an intern within the Commerce Team, there is one main focus: writing your thesis about a topic within the domain of Digital Experience. In addition, you will be introduced to Accenture Song and the world of consultancy.

Our Team

The Commerce team is part of Accenture Song. Our Amsterdam office is home to more than 220 smart, passionate people. We think, we plan, and we create platforms and experiences that help our customers solve problems and seize opportunities.

Commerce consists of 4 sub‑teams:

• Commerce Platforms: Enables seamless and optimized end‑to‑end B2B and B2C platform solutions for clients. This team creates and optimizes commerce platforms by implementing the newest technologies while improving user experience and customer journeys.
• Customer Activation: Focuses on identifying and evaluating the most effective tools and strategies to optimize customer experience, for example through personalization, omni‑channel experience and digital enablement.
• Content: Creates experiences by enabling, migrating and/or upgrading content platforms for clients. This expertise results in optimized user interaction and new engagement heights.
• Sales: Helps customers drive sales and channel effectiveness as well as Lead‑to‑Order and B2B acceleration. This is done by optimizing and digitalizing the route‑to‑market mix and by boosting sales productivity with the newest technologies.

Daily Tasks

The following can be expected:

• Conducting research within the digital experience domain;
• Writing your thesis with the support of dedicated people in the Commerce team;
• Getting the opportunity to present your results to our team and others within the organization at fixed times;
• Gaining experience as a consultant within Accenture.

Research

We support research topics that connect to the following domains, among others:

• The rise of agents and the effect of (Gen)AI on digital experiences within the domains of Commerce, Sales and/or Content Management Systems;
• Agentic Commerce;
• The future of developing digital experiences across the entire customer journey;
• (Composable) Platform Architecture;
• Consumer Data Usage: gathering / reporting insights for commerce platform optimization;
• Selling retail media and / or advertising space on Commerce Portals;
• Agentic solutions within the domain of digital product developments;
• AI‑driven automation for seamless content migration across digital platforms;
• Enhancing content quality during AI‑powered migration and transformation;
• Content lifecycle management strategies for sustainable platform growth;
• Ways to leverage technology and data (agents, co‑pilot, guided selling, etc.) to boost sales productivity;
• B2B sales towards a digital omnichannel strategy.

While we are open to different research approaches, we particularly welcome thesis projects that include a strong practical component — for example, developing or testing an (Agentic) prototype, use cases, or proof of concepts.