Strategic Marketing Manager

OMRON Electronic Components Europe B.V.; Hoofddorp; On-site; EUR 90,000 - 120,000; Full time

Job summary

OMRON Electronic Components Europe B.V. in the Netherlands is seeking an European Strategic Marketing Manager to drive growth across Energy markets by shaping product strategies and coordinating with sales, business units and R&D.

In this role you will translate market insights into actionable strategies, support product launches and portfolio expansion across Europe and global teams, leveraging cross-functional collaboration and a strong commercial mindset to create long-term value.

Qualifications

• 5+ years of experience in Strategic Marketing, Product Marketing, Business Development, Sales, or R&D.
• Experience shaping go-to-market and growth strategies.
• Experience working in international and cross-functional environments.
• Strong understanding of energy markets and electronics.

Responsibilities

• Analyze market trends and competitive landscapes for Energy market.
• Identify market opportunities and define TAM.
• Collaborate with sales, product development, and management to influence roadmaps.
• Lead strategic projects and customer engagement initiatives.

Skills

Strategic thinking

Analytical problem-solving

Communication

Stakeholder management

Cross-functional collaboration

Presentation skills

Influencing

Fluent English

Education

Bachelor's degree in Marketing, Engineering, Business, or related field

Tools

CRM (Salesforce a plus)

Job description

Shape the Future of Industrial Innovation

Are you passionate about turning market insights into business growth? Do you enjoy working at the intersection of technology, strategy, and customer needs?

We are looking for a European Strategic Marketing Manager who will drive growth across Energy market and related applications by identifying new opportunities, shaping product strategies, and influencing business decisions across Europe and global teams.

In this role, you will act as a key link between customers, sales organizations, business units, and product development teams, translating market intelligence into actionable strategies that create long-term value.

What You'll Do

Market & Business Strategy

• Analyze industry trends, customer needs, and competitive landscapes for Energy market (EV chargers, BESS, UPS, Solar PV).
• Identify market opportunities and define Total Addressable Market (TAM).
• Develop and execute application-focused marketing strategies.
• Drive new business development initiatives and portfolio expansion.
• Engage with key customers and industry trendsetters to uncover emerging needs.
• Gather market insights and translate them into strategic recommendations.
• Build business cases for new products, solutions, and applications.
• Share market intelligence across sales, management, and global stakeholders

Product & Innovation Leadership

• Collaborate with international Business Units and R&D teams to influence product roadmaps.
• Define requirements for new product development based on market demands.
• Support product launches and pre-market activities.
• Drive design-in opportunities and application adoption within target industries.

Cross-Functional Collaboration

• Partner closely with European sales teams, distributors, factories, and global business units.
• Deliver application-focused training and commercial support.
• Lead strategic projects that contribute to sustainable business growth.

What We're Looking For

Experience

Bachelor's degree in Marketing, Engineering, Business, or a related field

5+ years of experience in Strategic Marketing, Product Marketing, Business Development, Sales, or R&D within an industrial or technology-driven environment

Experience creating go-to-market, growth, or application strategies

Experience working in international and cross-functional environments

Knowledge & Expertise

• Strong understanding of industrial markets, electronics, sensors, automation, mechatronics, electro-mechanical components, or related technologies.
• Ability to analyze market trends and transform insights into business actions.
• Strong commercial mindset combined with technical curiosity.
• Experience using CRM and business planning tools (Salesforce is a plus).

Skills

• Strategic thinking and analytical problem-solving.
• Excellent communication and stakeholder management skills.
• Proven teamwork and cross-functional collaboration skills.
• Strong presentation and influencing capabilities.
• Fluent English (additional European languages are an advantage).

Why Join Us?

Play a key role in shaping future growth strategies

Work with leading industrial technologies and innovative solutions

Collaborate with international teams across Europe and global headquarters

Influence product development and market direction

Be part of a company that values innovation, continuous improvement, and customer success