Sr. Consumer Marketing Manager - Next Gen

Philips; Amsterdam; Hybrid; EUR 78,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Paid time off

Health & wellbeing benefits

Learning & development opportunities

Job summary

Philips Sonicare is seeking a Senior Consumer Marketing Manager to shape future propositions in Amsterdam. You will translate consumer needs into differentiated offerings, lead cross-functional teams and align senior stakeholders on portfolio priorities.

You will own consumer value propositions, pricing and go-to-market plans across channels and geographies, driving validated, commercially relevant innovations in a global environment.

Qualifications

• 8–12 years in consumer marketing, proposition development or category management.
• Experience in global consumer goods or healthcare technology.
• Proven ability to translate consumer insights into innovation and commercial decisions.
• Experience leading multifunctional teams and influencing senior stakeholders.

Responsibilities

• Develop deep understanding of consumer needs, category dynamics, competitive activity and trends.
• Translate insights into recommendations for propositions, portfolio architecture and roadmaps.
• Lead development of consumer value propositions, claims and messaging.
• Create proposition ladders across price tiers and validate concepts with research.
• Define plans including pricing, portfolio optimization and go-to-market strategies.
• Align stakeholders and ensure propositions are executable across channels and geographies.
• Partner with markets and commercial teams to implement across regions.

Skills

Consumer insight

Strategic marketing

Proposition development

Pricing & GTM

Executive communication

Cross-functional leadership

Analytical thinking

Education

Bachelor’s or Master’s degree in marketing or related field

Job description

We are looking for a strategic and consumer-focused Senior Consumer Marketing Manager to help shape the future of Philips Sonicare.

• Role: Sr. Consumer Marketing Manager - Next Gen
• Location: Amsterdam, Noord-Holland, Netherlands
• Job type: Full time
• Work arrangement: hybrid working; for office-based teams, working in-person at least 3 days per week.

The role will translate consumer needs, category insights and business opportunities into compelling propositions, portfolio choices and innovation priorities. Working across consumer insights, design, product development, clinical, commercial and regional teams, the successful candidate will ensure that new propositions are differentiated, validated and commercially relevant.

Your responsibilities:

• Develop a deep understanding of consumer needs, category dynamics, competitive activity and emerging trends.
• Translate insights into clear recommendations for propositions, portfolio architecture and innovation roadmaps.
• Lead the development of consumer value propositions, benefit hierarchies, claims, reasons to believe and messaging.
• Create compelling proposition and feature ladders across price tiers.
• Define and lead consumer validation plans, including qualitative research, concept testing, conjoint, pricing and portfolio optimization.
• Assess concept appeal, differentiation, superiority, willingness to pay and portfolio incrementality.
• Identify opportunities to strengthen or simplify the portfolio.
• Represent the consumer marketing perspective within cross-functional innovation programs.
• Align senior stakeholders and support key milestone and investment decisions.
• Partner with markets and commercial teams to ensure propositions are executable across channels, price points and geographies.

You're the right fit if you have:

• 8–12 years of experience in consumer marketing, proposition development, innovation, portfolio strategy or category management.
• Experience in a global consumer goods, personal health, healthcare technology or durable goods environment.
• Strong track record of translating consumer insights into innovation and commercial decisions.
• Experience leading multifunctional teams and influencing senior stakeholders in a matrix organization.
• Strong understanding of brand positioning, pricing, portfolio architecture and go-to-market strategy.
• Bachelor’s or master’s degree in marketing, business, consumer psychology, economics or a related field.

Experience in oral healthcare, connected products, consumer electronics, regulated health propositions or global platform development would be an advantage.

Required skills

• Consumer insight and empathy
• Strategic marketing and portfolio thinking
• Proposition and benefit development
• Feature-to-benefit translation
• Innovation and concept development
• Qualitative and quantitative research interpretation
• Conjoint, pricing and portfolio optimization
• Commercial and financial acumen
• Competitive and category analysis
• Cross-functional leadership and stakeholder influence
• Executive communication and storytelling
• Project and program management
• Ability to manage ambiguity and make clear decisions

Key leadership qualities

• Consumer obsessed
• Strategic and analytically rigorous
• Curious and future focused
• Collaborative but willing to challenge
• Decisive and accountable
• Comfortable working in a complex global environment

Success in the role

The successful candidate will strengthen the quality of consumer-led decision-making, create differentiated and validated propositions, improve alignment between consumer needs and technical capabilities, and help build a stronger, more focused innovation portfolio for Philips Sonicare.

Compensation & benefits

Doing meaningful work should come with fair, transparent rewards. The base salary range for this role is EUR 78,187.00 - EUR 130,312.00.

We determine pay within the range using objective factors, like the skills the role requires, your relevant experience and the responsibility you'll have in this role, alongside internal equity and local market considerations.

This role is eligible for 3% short term incentive with your rewards linked to both individual performance and company results. Benefits include hybrid working, paid time-off, health and wellbeing benefits, learning and development opportunities.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

This position is based in Amsterdam, The Netherlands.