Social Media Specialist

Just Brands - Fashion & Retail; Lijnden; On-site; EUR 42,000 - 64,000; Full time

Benefits offered by this job

End-of-year bonus

Healthy lunch daily

Gym access with classes

Parties and drinks

Staff discount on clothing

Job summary

Just Brands is seeking a Social Media Specialist to shape and execute the social presence for PME Legend, Cast Iron and Vanguard across organic, paid, influencer and UGC channels. You’ll work with creators and agencies, support content production and use data to continuously improve campaigns.

You’ll join a multinational marketing team, collaborating across markets, with opportunities to influence strategy and content across social platforms.

Qualifications

• 3+ years of social media marketing and paid social advertising experience.
• Experience with influencer marketing and/or user-generated content (UGC).
• Creative, energetic and proactive mindset.
• Ability to translate performance data into actions.
• Hands-on experience with Meta Business Manager, Google Analytics and social platforms.

Responsibilities

• Develop, plan, execute and analyze the organic social media calendar.
• Create, manage and optimize paid social campaigns across Meta, TikTok and LinkedIn.
• Support rollout of PME Legend, Cast Iron and Vanguard across new markets.
• Develop and execute influencer marketing and UGC strategies.
• Collaborate with creators, agencies and internal teams to deliver strong campaigns.
• Support shoots and content production; monitor performance and turn data into actions.
• Spot emerging social trends and translate them into content opportunities.
• Report results and provide clear recommendations for improvement.

Skills

Social media marketing

Paid social advertising

Influencer marketing

UGC

Education

Bachelor’s degree in Marketing, Communications or a related field

Tools

Meta Business Manager

Google Analytics

Social media management platforms

Job description

Help turn PME Legend into a standout brand on social media.

Lijnden (Amsterdam Area) | Marketing (ICM) | 40 hours | Full-time

At Just Brands, we build menswear brands with character. PME Legend, Cast Iron and Vanguard each have their own voice, audience and place in the market.

Within our central Marketing team, we connect consumers across markets including the Netherlands, Belgium, Germany, Spain and the UK with PME Legend, Cast Iron and Vanguard. Our ambition is clear: stronger campaigns, sharper social concepts and content that stands out.

That’s where you come in.

Why this role matters

As our Social Media Specialist, you help shape and execute the social media presence of PME Legend, Cast Iron and Vanguard across organic social, paid social, influencer marketing and UGC.

You turn ideas into campaigns, work with creators and agencies, support content productions and use performance data to continuously improve what we do. You are not here just to fill a content calendar.

You are here to help make PME Legend more relevant, visible and distinctive across social media.

What you’ll do

• Develop, plan, execute and analyze our organic social media calendar;
• Create, manage and optimize paid social campaigns across platforms including Meta, TikTok and LinkedIn;
• Support the rollout of PME Legend, Cast Iron and Vanguard across new markets;
• Develop and execute influencer marketing and UGC strategies;
• Work with creators, external agencies and internal teams to deliver strong campaigns;
• Support shoots and content production;
• Monitor social media and campaign performance and turn data into actions;
• Spot emerging social trends and translate them into relevant content opportunities;
• Report on results and provide clear recommendations for improvement.

What success looks like in your first year

• PME Legend, Cast Iron and Vanguard have a stronger and more consistent presence across its social channels;
• Organic, paid, influencer and UGC activity work together more effectively;
• Social campaigns are sharper, more distinctive and better connected to brand objectives;
• Campaign performance is tracked clearly and insights lead to visible improvements;
• Creator and influencer partnerships become more structured and impactful;
• New trends and opportunities are identified and activated faster.

What makes this role exciting

• Your work is visible across our social channels;
• You are involved in the full social, influencer and content process;
• You work across multiple international markets;
• There is real room for initiative and new ideas;
• You work directly with experienced marketers and high-quality agencies;
• You can continue developing through the Marketing Academy.

You’ll probably love this role if you…

• are curious, creative and commercially aware;
• enjoy turning ideas into content people actually want to engage with;
• like combining creativity with performance data;
• follow social media, creators and cultural trends naturally;
• enjoy working internationally and contributing from day one;
• speak up, challenge ideas and look for better ways to do things;
• want room to be entrepreneurial and make a visible difference.

What you bring

• A Bachelor’s degree in Marketing, Communications or a related field;
• 3+ years of experience in social media marketing and paid social advertising;
• Experience with influencer marketing and/or user-generated content (UGC);
• A creative, energetic and proactive mindset;
• The ability to translate performance data into actions;
• Hands‑on experience with tools such as Meta Business Manager, Google Analytics and social media management platforms.

What Just Brands is really like

We’re team first. No ego, no unnecessary layers and no endless talking. We back each other, speak up, take ownership and keep pushing for better.

We work hard, move fast and make sure there is room to enjoy the ride too.

You’ll join a company where

• People help each other out;
• Ideas and people matter more than job titles;
• Hard work matters, and so does enjoying the ride;
• If something can be better, we improve it.

What you get

You step into a social media role with visible impact on how PME Legend, Cast Iron and Vanguard show up across organic social, paid campaigns, influencer partnerships and content.

Pay transparency

For this P1 role, we work with a salary range that reflects the level, scope and responsibility of the position. Based on a full-time 40-hour week, the salary range is based on the annual P1 salary band.

Your final salary depends on your experience, background, ecommerce expertise, platform knowledge, product data experience, project management skills and the level of ownership you bring to the role.

On Top Of That, You Get

• End-of-year bonus equal to one gross monthly salary;
• Healthy and varied lunch every day;
• Exclusive access to our own Gym, including classes such as boxing, yoga and padel;
• Parties and drinks that will be talked about for years to come;
• Staff discount on our clothing.