SEO Lead

LASEO; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Learning budget

Hybrid work model

Equipment stipend

Friday team events

Job summary

LASEO, Amsterdam-based SEO agency, seeks an experienced SEO Lead to set strategy, guide a growing team, and drive client success in search.

You will own the portfolio's SEO growth, shape the approach to AI search, and collaborate with developers and stakeholders to raise visibility across markets.

Qualifications

• 5+ years of SEO experience with leadership exposure.
• Proven results with measurable SEO impact and case studies.
• Experience coaching or managing SEO specialists.
• Strong grasp of technical SEO, content, and link-building.
• Data-driven decisions using analytics tools to justify actions.
• Ability to explain strategy to CFOs and translate to developers.

Responsibilities

• Own the search strategy for a portfolio of brands.
• Lead and coach a team of SEO specialists and content creators.
• Translate data into strategy, forecasts, and business cases.
• Guard technical quality for international sites and collaborate with developers.
• Develop playbooks, templates, and internal standards for consistency.
• Contribute to pitches and identify growth opportunities.

Skills

SEO leadership

Team coaching

Strategic planning

Technical SEO

Content strategy

Data analysis

Tools

GA4

SEMrush

Ahrefs

Screaming Frog

Job description

Careers/SEO Lead

SEOFull-time Amsterdam

SEO Lead

LASEO is growing fast and we’re looking for an SEO Lead: the person who sets our strategy, keeps our team sharp, and makes clients win in search. This is not a role where you work through tickets, this is the role where you set direction.

NL or US based role: you need to be located in the Netherlands or in New York.

SEO StrategyLeadershipAI SearchData

Contents

• What you'll do
• What you bring
• Nice to have
• What we offer
• Own the search strategy for brands like Philips, Bugaboo and Bang & Olufsen?
• Grow a team of SEO specialists into the sharpest in the Netherlands?
• Decide how LASEO works, instead of executing someone else's plan?
• Be among the first to build brand visibility inside AI search engines?

4 x ‘YES’? Then read on!

LASEO is growing fast and we’re looking for an SEO Lead: the person who sets our strategy, keeps our team sharp, and makes clients win in search. This is not a role where you work through tickets, this is the role where you set direction.

We are LASEO, a specialized SEO agency in Amsterdam. We combine technical SEO, content and digital PR into growth you can see in revenue, not just in a report. Our clients are brands like Philips, Bugaboo and Bang & Olufsen: organizations with complex websites, multiple markets, and leadership teams that ask sharp questions.

As SEO Lead you are the most senior SEO voice in the room. You carry final responsibility for the strategy across a portfolio of clients, you steer the specialists working on it, and you decide how we practise our craft: the methodology we use, the quality bar we hold, and the discussions we do and don’t take on with a client.

You will also help build what comes after classic SEO. Search behaviour is shifting to AI search engines and assistants, and we want our clients to be as dominant there as they are in Google. You define what that approach looks like and translate it into work the team can execute.

We’re a team of SEO specialists, content strategists and digital PR experts who keep each other sharp, test ideas instead of holding meetings about them, and celebrate wins together. Friday afternoon drinks included.

What you'll do

You are accountable for the results of your portfolio and for the people delivering them. In practice that means:

• You own the SEO strategy and organic growth of a portfolio of clients.
• You steer a team of SEO specialists, content creators and link builders: dividing the work, guarding quality, and giving feedback people actually get better from.
• You coach juniors and mediors, turning every specialist into a stronger version of themselves. Their growth is your result.
• You turn data from Search Console, GA4, SEMrush and Ahrefs into decisions: where we invest, what we stop doing, and what it returns.
• You back investments with forecasts and business cases, and present them to marketing managers and executives.
• You guard the technical quality of complex, international websites and hold your own in conversations with developers.
• You expand our approach to AI search engines so clients stay visible inside AI answers as well.
• You develop our playbooks, templates and internal standards, so quality never depends on one person.
• You contribute to pitches and new business, and spot growth opportunities within existing accounts.

What you bring

We’re not looking for a list of certificates, we’re looking for proven results and the calm to carry a team.

• 5+ years of SEO experience, including at least 2 years in a senior or lead role.
• Demonstrable results: you can walk us through a case where your strategy made the difference, numbers included.
• Experience leading or coaching SEO specialists.
• You’re at home in all three pillars: technical SEO, content and link building. In at least one you’re a genuine expert.
• You work data‑driven, using Search Console, GA4, SEMrush and Ahrefs to justify decisions, not to fill reports.
• You understand enough development to discuss rendering, indexation and Core Web Vitals with a front‑end team.
• You can explain a strategy so a CFO understands it and a developer can act on it.
• Excellent communication skills in Dutch and English.
• You take ownership: you don’t wait for instructions, you bring a plan.

Nice to have

• Experience at an SEO or digital marketing agency.
• Experience with international SEO: multiple languages, markets and hreflang structures.
• Experience with enterprise e‑commerce platforms such as Shopify Plus or Magento.
• You experiment with GEO or AI visibility and have formed your own opinion about it.
• You can script or automate with Python, SQL or Screaming Frog automation.
• You share what you know: speaking at events, writing, or running training.

What we offer

A lead role asks a lot. Here’s what you get in return:

• A competitive salary matched to your experience, plus a performance‑based bonus.
• Real influence: you help decide how LASEO works and where we go next.
• A learning budget and time for conferences, training and certifications.
• Every tool you need: SEMrush, Ahrefs, Screaming Frog and more.
• Flexible working hours and a hybrid work model.
• An NS Business Card for your commute.
• Healthy, delicious meals at the office and free bootcamp sessions.
• A high‑end laptop and a workspace in the heart of Amsterdam.
• A team that celebrates wins, monthly team events, and Friday afternoon drinks.

Our process is short: a 30 minute intro call, an in‑depth conversation around a real case, and a final chat with the team. You’ll know where you stand within two weeks.

Ready for yournext step?

Work with a team that loves what they do, for brands that matter. Room to grow, freedom to create, and projects you can be proud of.