SEO/GEO Specialist

ARIAD GROUP; Schiphol; On-site; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Digital recruitment process

Collaborative data-driven team

Remote work flexibility

Job summary

ARIAD GROUP is seeking a SEO/GEO Specialist to take ownership of the organic search visibility across traditional search engines and emerging AI platforms. You will develop and execute SEO strategies, ensuring alignment with broader marketing initiatives and driving technical improvements. This role requires 3+ years of experience in SEO, strong stakeholder management, and fluency in Dutch and English.

The position offers a collaborative work environment with flexibility for remote work, and you will partner with a well-known global brand to enhance their digital visibility.

Qualifications

• 3+ years of experience in SEO, Organic Search, or Digital Marketing.
• Proven experience developing SEO strategies independently.
• Strong analytical skills with experience using SEO tools.

Responsibilities

• Develop and execute the company's SEO and GEO strategy.
• Own the SEO roadmap and define priorities and initiatives.
• Monitor performance and translate data into actionable recommendations.
• Drive technical SEO improvements across the website.
• Develop content strategies that support SEO initiatives.
• Collaborate with Marketing and Product Management teams.

Skills

3+ years of experience in SEO

Experience managing external agencies

Strong stakeholder management skills

Solid understanding of technical SEO

Strong knowledge of content optimization

Understanding of AI Search and GEO

Strong analytical skills

Fluent in Dutch and English

Tools

Ahrefs

SEMrush

Screaming Frog

Google Search Console

Google Analytics

Job description

Ready for a new challenge? Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited for your unique skills and aspirations.

About Ariad:

We’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about. Ariad consultants are specialised in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design and digital transformation.

About our role:

Our client is a global leader in consumer electronics, known for shaping technology that connects people, ideas, and cultures. In today’s fast-paced media landscape, corporate reputation and trust are built through clarity, consistency, and authenticity across every channel.

Our client is looking for a SEO/GEO Specialist who will take ownership of the organic search visibility across both traditional search engines and emerging AI-powered search platforms.

In this role, you are responsible for developing, executing, and optimizing the SEO and GEO (Generative Engine Optimization) strategy across the digital ecosystem. You will ensure that SEO is embedded within broader marketing, commercial, and product launch initiatives, helping the company to remain highly visible in an increasingly AI-driven search landscape.

This is a highly autonomous specialist role where you are expected to set the direction, define priorities, and drive execution. While supported by an external SEO agency, the strategic ownership and decision‑making responsibility sit with you.

What you will be doing:

• Develop and execute the company's SEO and GEO strategy to increase visibility across search engines and AI-powered search platforms.
• Own the SEO roadmap, defining priorities, initiatives, KPIs, and growth opportunities.
• Monitor performance and translate data, market trends, and search insights into actionable recommendations.
• Drive technical SEO improvements, including site architecture, crawlability, indexation, metadata, page speed, and structured data.
• Develop and optimize content strategies that support both traditional search and AI-generated search experiences.
• Partner with development teams and agencies to implement SEO best practices and ensure alignment with business objectives.
• Support product launches and marketing campaigns with dedicated SEO and GEO strategies.
• Collaborate closely with Marketing, eCommerce, Product Management, and international stakeholders.

What you bring:

• 3+ years of experience in SEO, Organic Search, Digital Marketing, or a comparable role.
• Proven experience developing and executing SEO strategies independently.
• Experience managing and directing external agencies.
• Strong stakeholder management and communication skills.
• Solid understanding of technical SEO, including crawlability, metadata, site architecture, page speed, indexation, and structured data.
• Strong knowledge of content optimization, keyword research, content strategy, and information architecture.
• Experience with backlink strategies and authority-building initiatives.
• Understanding of AI Search, Generative Engine Optimization (GEO), and the impact of AI on search behavior.
• Up‑to‑date knowledge of search engine algorithms, AI developments, and industry trends.
• Strong analytical skills with experience using tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, and Google Analytics.
• Ability to translate data into actionable insights and recommendations.
• Comfortable operating independently and taking ownership.
• Fluent in Dutch and English.

The offer:

• Digital recruitment process and onboarding to the company.
• Work for a well‑known global brand.
• You will join a collaborative, data‑driven team focused on precision and innovation.
• Working from home 2 days/week.

At Ariad, we believe that building teams that represent a variety of backgrounds, perspectives, and skills is critical to our success and the success of our clients. We consider candidates based on hard and soft skills, experience and business needs. *Excited about this role, but your experience and skills don’t align perfectly? Apply anyway! You may be just the right fit for this or other roles.