SEO Audit, Strategy and Growth Support for WarChild.net

War Child; Amsterdam; Remote; EUR 111,000 - 166,000; Full time

Job summary

War Child seeks an SEO consultant to conduct a comprehensive audit and develop an actionable strategy to boost WarChild.net visibility globally. You will evaluate technical SEO, content structure, and user journeys, and benchmark against other NGOs.

The engagement includes a roadmap, GTM guidance, and a knowledge transfer session to build internal SEO capability. The consultant will report to the Head of Communications and work on a flexible, globally open engagement with English proficiency

Qualifications

• Strong SEO expertise with track record of growth
• AI SEO experience and applying AI to SEO
• Experience with website launches or migrations and post-launch optimisation

Responsibilities

• Conduct a comprehensive SEO audit and benchmark against NGOs
• Develop and present an SEO strategy and implementation roadmap
• Coordinate Google Tag Manager setup and guidance as needed
• Identify opportunities to improve rankings and organic visibility across global audiences
• Provide practical, actionable SEO training and knowledge transfer to War Child team

Skills

SEO expertise

AI SEO

Website launch

Organic growth strategies

Analytical skills

Purpose-led organisations

Tools

Google Tag Manager

Job description

Your mission

War Child is looking for a: SEO Audit, Strategy and Growth Support for WarChild.net

"Drives search visibility and organic growth to expand War Child's global reach"

War Child Alliance Foundation has launched a new global website, WarChild.net, to strengthen visibility, thought leadership, advocacy, fundraising, partnership development and engagement with key audiences. The Foundation seeks specialist SEO expertise to ensure the site is discoverable, technically robust and optimised for sustainable organic growth. There is also the potential for related support in establishing google analytics.

What You Will Do

Purpose of the Consultancy

Assess, optimise and strengthen the search engine performance of the new WarChild.net website through a comprehensive SEO review, strategy development and implementation roadmap.

Objectives

• Conduct a comprehensive SEO audit.
• Keyword research.
• Assess technical SEO performance.
• Review architecture, content structure and user journeys.
• Benchmark against comparable NGOs and humanitarian organisations.
• Identify opportunities to improve rankings and visibility, including for AI answers.
• Develop a prioritised SEO roadmap.
• Submit SEO roadmap to Google Search Console.
• Track, adapt and report on initial SEO trend of War Child's website following its set-up.
• Build internal understanding of SEO best practice with clear actionable next steps.

Scope of Work

Technical SEO audit, content and on-page SEO review, competitor benchmarking, SEO strategy development and implementation guidance, Google Tag Manager setup and guidance.

Deliverables

• Inception Report
• Technical SEO Audit Report
• Content and On-Page SEO Review
• Benchmarking Report
• SEO Strategy and Roadmap
• SEO roadmap submission to Google Search Console
• Report on initial SEO trend of new War Child's website following its set-up, and recommendations for future adaptation
• Team Training Session on SEO
• Final Presentation and actions

Expected Outcomes

Improved search visibility, prioritised recommendations, a practical SEO strategy, stronger internal capability and a framework for measuring performance.

Duration

8-10 weeks from contract award.

Required Qualifications And Experience

Strong SEO expertise, AI SEO, website launch and migration experience, proven delivery of organic growth strategies, analytical skills and experience working with purpose-led organisations.

Reporting and Management

The consultant will report to the Head of Communications, War Child Alliance Foundation.

What We Offer

Budget

Applicants should provide detailed financial proposals, daily rates, estimated effort and VAT status.

• Location: This opportunity is open to candidates Globally; professional proficiency in English is required.
• Type of Contract: Consultancy.

Why You Should Apply

• Meaningful Impact: Contribute directly to improving the lives of children and families affected by conflict through quality education and long-term, sustainable change.
• Professional Growth: Join a dynamic organisation that values learning, innovation, and professional development, with opportunities for capacity building and growth through the role and War Child's global network.
• Global Reach: Play a key role in scaling a ground-breaking programme across multiple conflict-affected contexts worldwide.
• Collaborative & Inclusive Culture: Work alongside passionate, mission-driven colleagues in a diverse, inclusive and respectful workplace that prioritises safety, fairness and equal opportunity for all.

About Us

The War Child Alliance is an international non-governmental organisation committed to providing psychosocial support, child protection, and education support to the children affected by armed conflict. We implement evidence-based interventions to empower key stakeholders— including governments, educators, caregivers, and communities—to foster children’s wellbeing, education, and self-determination. We work with global teams with team members based in different locations. War Child currently operates in: Afghanistan, the Central African Republic, Colombia, DR Congo, Germany, Jordan, Lebanon, the occupied Palestinian territory, South Sudan, Sweden, Syria, Uganda, Ukraine, and Yemen. We also have offices in the Netherlands and the United Kingdom. https://www.warchild.net/

Safeguarding and Integrity Our work with children and at-risk adults to keep them safe is the most important thing we do. We are committed to the safeguarding of children and vulnerable adults in all areas of our work. We have zero tolerance for any behaviours and practices that puts children and/or vulnerable adults at risk of abuse and/or harm. All (prospective) employees will be expected to be compliant with and sign up to our Child Safeguarding policy, our Code of Conduct and PSEA: Adults at Risk Policy. You can find the Child Safeguarding and Adults at Risk policy here: Integrity & Safeguarding - Home

Justice, Equity, Diversity and Inclusion (JEDI) and Belonging (DEIB) We value diversity and inclusion and are committed to ensuring that all our people and job applicants are treated fairly, irrespective of where, what or whom they were born, or of other characteristics. We want to offer a safe and inclusive workplace where all our people, especially those who are currently marginalised or underrepresented, can be themselves at work.