Senior Social Media Manager, DTC Brand (End-to-End)

Mother's Earth; Netherlands; On-site; EUR 47,000 - 69,000; Full time

Job summary

Mother’s Earth is seeking an experienced freelance Social Media Manager to own our social channels end-to-end on a full-time basis. You will plan and run the content calendar, maintain brand voice, and build an engaged community across Instagram, TikTok, Facebook, Pinterest and LinkedIn.

You bring a strategic view of social for a DTC brand, strong design skills, and the ability to work independently with our creative team to deliver timely content and actionable insights.

Qualifications

• 4+ years in social media management for established brands.
• Experience owning brand channels end-to-end, not just executing someone else's plan.
• Experience with a DTC e-commerce brand in home care, cleaning, beauty, personal care or similar consumer category.
• Strong understanding of social media trends and ability to build engaged communities, not just grow follower counts.
• Experience running and cross-posting content across multiple channels simultaneously.
• Strong design skills: creating on-brand assets in Canva, Figma, Adobe or similar.
• Proven ability to build and run a content calendar and deliver on time, independently.
• Community management with warm, on-brand tone in comments and DMs.
• Comfortable with social analytics and turning data into decisions.
• Excellent written English.

Responsibilities

• Plan and execute the social content calendar across all channels, aligned with launches and campaigns.
• Shape the social strategy: channels, content formats and themes we prioritise.
• Spot social media trends early and turn relevant ones into on-brand content quickly.
• Adapt and cross-post content across Instagram, TikTok, Facebook, Pinterest and LinkedIn, tailoring format, copy and timing.
• Ensure a consistent brand voice and visual identity across every post, story and comment.
• Design and adapt social assets when speed matters.
• Manage the posting schedule and ensure content goes live on time.
• Build and grow an engaged community: lead comments, DMs and conversations with customers, coordinating with customer service.
• Coordinate with the creative team on briefs, content assets and feedback.
• Track performance and report monthly with clear recommendations for the next month.

Skills

Social media management

Brand ownership

Content strategy

Canva

Figma

Adobe

English writing

Community engagement

Video editing basics

Paid social familiarity

Tools

Canva

Figma

Adobe

Job description

Mother’s Earth is seeking an experienced freelance Social Media Manager to own our social channels end-to-end on a full-time basis. You will plan and run the content calendar, maintain brand voice, and build an engaged community across Instagram, TikTok, Facebook, Pinterest and LinkedIn.

You bring a strategic view of social for a DTC brand, strong design skills, and the ability to work independently with our creative team to deliver timely content and actionable insights.