Senior SEO & GEO Strategist — Remote AI-Driven Growth

Lever, Inc.; Netherlands; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Fully remote

24 days vacation

10 days sick leave

Ukraine holidays

Education budget

Medical expenses €400

Hobby budget €300

Birthday budget

Team events

Job summary

Lever, Inc. in the Netherlands is seeking a Senior SEO Specialist (SEO + GEO) for a fully remote, individual-contributor role within a fast-moving marketing environment.

You will co-own organic growth across technical SEO, content optimization, and Generative Engine Optimization, collaborating with content, product marketing, analytics, design, and engineering to turn data into measurable growth.

Qualifications

• 5+ years of SEO experience, ideally with ownership of the organic strategy for a B2B SaaS website.
• Deep technical SEO expertise across crawlability, indexation, structured data, Core Web Vitals, and site architecture.
• Hands-on experience with SEO platforms such as Ahrefs, Screaming Frog, Google Search Console, and GA4.
• Experience with AI-visibility platforms such as Otterly, Profound, or similar tools.
• Practical GEO/AEO experience, including optimizing content for AI Overviews or LLM citations and demonstrating measurable results.
• Strong understanding of content optimization, keyword research, information architecture, and internal linking.
• A data-driven approach to identifying and prioritizing SEO opportunities, with the ability to connect organic performance to paying customers rather than focusing solely on traffic.
• Experience working cross-functionally with content, product marketing, analytics, design, and engineering teams.
• Strong communication skills and the ability to influence stakeholders and clearly present strategic recommendations.
• Analytical and structured approach to problem-solving, with a strong focus on measurable outcomes.
• English proficiency at B2 level or higher for effective professional communication.

Responsibilities

• Own technical SEO strategy and execution for the company’s web presence, including crawlability, indexation, structured data, sitemaps, canonical tags, redirects, site architecture, and Core Web Vitals.
• Conduct regular technical SEO audits using tools such as Screaming Frog, Ahrefs, and Google Search Console, prioritizing improvements based on business impact.
• Develop content architecture and internal linking strategies that strengthen topical authority and organic visibility.
• Own keyword research and prioritization, translating search and GEO intent into actionable content briefs.
• Partner with content teams on editorial strategy, balancing bottom-funnel content, competitor comparison pages, category content, and topic clusters.
• Establish and maintain quality, accuracy, and trust standards for high-stakes commercial content.
• Optimize content structure and formatting for AI Overviews, LLM-powered search, and other emerging search experiences.
• Build and own the Generative Engine Optimization strategy, improving how content is surfaced, understood, and cited by AI search platforms.
• Track AI visibility and share of voice across core categories using AI-visibility platforms, while monitoring competitive GEO strategies.
• Implement entity, schema, and content strategies that strengthen how LLMs interpret and represent the business.
• Set the direction for link building and off-page SEO, prioritizing relevant, authoritative, and topically aligned opportunities.
• Identify link-worthy content opportunities such as data studies, tools, and thought leadership, and guide digital PR and outreach initiatives.
• Monitor backlink health, including toxic links, lost links, and competitive gaps, and assess how off-page signals influence both traditional rankings and AI trust signals.
• Collaborate with content, product marketing, design, and engineering to improve messaging, information architecture, and technical implementation.
• Present SEO and GEO performance, insights, and strategic recommendations to marketing leadership.

Skills

Technical SEO

SEO strategy

Keyword research

Content optimization

GEO / AEO

AI-overview tooling

Cross-functional collaboration

Analytics

Communication

English proficiency

Tools

Ahrefs

Screaming Frog

Google Search Console

GA4

Otterly

Profound

Job description

Lever, Inc. in the Netherlands is seeking a Senior SEO Specialist (SEO + GEO) for a fully remote, individual-contributor role within a fast-moving marketing environment.

You will co-own organic growth across technical SEO, content optimization, and Generative Engine Optimization, collaborating with content, product marketing, analytics, design, and engineering to turn data into measurable growth.