Senior Salesforce Marketing Consultant

Alle Mediavacatures; Hilversum; On-site; EUR 70,000 - 110,000; Full time

Job summary

Merkle seeks a Salesforce Marketing Consultant to drive marketing-led Salesforce solutions for enterprise clients from its Rotterdam base. You will lead with marketing, navigating the Salesforce ecosystem to design scalable, end-to-end customer engagement.

You bring deep expertise in Marketing Cloud, with knowledge of Core and Data Cloud 360, and you will mentor teams while staying current on Marketing Cloud Next and AI-enabled capabilities.

Qualifications

• Proven Salesforce Marketing Cloud consultant/lead in complex environments.
• Deep Marketing Cloud expertise with focus on Marketing Cloud Next.
• Strong understanding of Salesforce Core and Data Cloud 360.
• Experience with AI-enabled marketing use cases.

Responsibilities

• Design marketing-centric Salesforce architectures with Marketing Cloud as anchor.
• Shape end-to-end marketing use cases including journeys and personalization.
• Translate objectives into integrated Salesforce solutions across MF Cloud, Data Cloud 360, Core.
• Lead pre-sales activities: discovery, value mapping, demos and proposals.
• Mentor consultants and align with IT and platform teams.

Skills

Salesforce Marketing Cloud

Marketing Cloud Next

Salesforce Core

Data Cloud 360

Agentforce / AI-enabled

Stakeholder communication

Advisory / pre-sales

Job description

Omschrijving bedrijf

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance creative and media, Merkle creates customer experiences that drive improved marketing results and shareholder value. With more than 4,100 employees, Merkle is headquartered in Columbia, Maryland with 16 additional offices in the US and 8 offices in Europe and Asia. In 2016, the agency joined the Dentsu Aegis Network.

Omschrijving functie werkzaamheden

Job Description:

We are looking for a Salesforce Marketing Consultant, you will drive marketing‑led Salesforce solutions for enterprise clients. You bring deep expertise in Marketing Cloud (incl. Marketing Cloud Next), combined with strong knowledge of Salesforce Core and Data Cloud 360, enabling integrated, data‑driven customer journeys and AI‑assisted marketing use cases.You lead with marketing, while confidently navigating the broader Salesforce ecosystem to deliver scalable, end‑to‑end customer engagement.

What You’ll Do

• Design and advise on marketing‑centric Salesforce architectures, with Marketing Cloud as the anchor and Core and Data Cloud as enablers.
• Shape end‑to‑end marketing and engagement use cases, from data and segmentation to journeys, personalization, and activation.
• Translate marketing and business objectives into integrated Salesforce solutions across Marketing Cloud, Data Cloud 360, and Core.
• Contribute to AI‑enabled marketing and automation scenarios, including Agentforce‑driven use cases where relevant.
• Lead pre‑sales and solutioning: discovery, value mapping, high‑level architecture, demos, and proposals.
• Act as a trusted advisor to marketing and digital stakeholders, aligning closely with IT and platform teams.
• Mentor consultants and campaign specialists; help raise quality and maturity across teams.
• Stay current on the Salesforce roadmap, with focus on Marketing Cloud Next, Data Cloud, and AI‑native capabilities.

What You Bring

• Strong experience as a Salesforce Marketing Cloud consultant or lead in complex environments.
• Deep expertise in Marketing Cloud, with a clear view on Marketing Cloud Next.
• Solid understanding of Salesforce Core (Sales, Service, Platform) and its role in marketing use cases.
• Good knowledge of Salesforce Data Cloud 360 and data‑driven activation patterns.
• Experience with Agentforce / AI‑enabled Salesforce marketing use cases.
• Ability to design holistic customer and data flows, beyond individual campaigns.
• Comfortable in advisory and pre‑sales roles, with strong stakeholder communication skills.
• Relevant Salesforce certifications

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, we've put people at the heart of digital business transformation. As the world's only integrated experience consultancy with deep roots in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms in digital transformation, commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.With more than 16,000 employees globally, Merkle operates across 30+ countries in the Americas, EMEA, and APAC regions. In Denmark, we have over 300 talented colleagues working from offices in Copenhagen and Aarhus.For more information, visit www.merkle.com.

Inclusion and Diversity:

At Merkle we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Location:

Rotterdam

Brand:

Merkle

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)