Senior Product Marketing Lead - Growth in Deep-Tech

Nearfield Instruments; Rotterdam; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Nearfield Instruments is seeking a Senior Product Marketing Manager to drive market success and profitable growth for its high-tech products. You will translate customer needs into product strategy, pricing, positioning, and go-to-market plans, collaborating across Sales, Product Management, R&D, Applications Engineering, and Operations.

You will lead market development, customer engagements, and strategic collaborations to shape product roadmaps and business cases, delivering measurable growth

Qualifications

• Bachelor’s degree in Marketing, Engineering, Physics, Materials Science, Business, or related field.
• MBA or advanced technical degree is preferred.

Responsibilities

• Drive revenue growth and gross margin for key customers and product areas.
• Identify strategic market opportunities aligned with company objectives.
• Support forecasting, business planning, pricing, and investment decisions.
• Define and track key commercial and market performance indicators.
• Build strong relationships with key customers and industry stakeholders.
• Understand customer challenges, technology roadmaps, workflows, and future requirements.
• Translate customer needs into clear product, application, and technology requirements.
• Lead customer evaluations, Joint Evaluation Programs (JEPs), and strategic collaborations.
• Monitor market trends, customer investments, competitive activity, and emerging technologies.
• Identify new applications, market segments, and business opportunities.
• Develop Market Requirements Documents (MRDs) and support product roadmap decisions.
• Collaborate with R&D and Product Management on product priorities and business cases.
• Provide dotted-line leadership to Application Engineering resources supporting customer changes.
• Develop go-to-market strategies for new products, applications, and market segments.
• Lead cross-functional product launch activities.
• Define product positioning, messaging, competitive differentiation, and customer value propositions.
• Enable Sales and field teams with relevant training, tools, and customer-facing content.

Skills

Strategic marketing

Market intelligence

Stakeholder management

Value-based pricing

Product requirements translation

Analytical thinking

Presentation skills

Cross-functional leadership

Education

Bachelor's degree in Marketing

Bachelor's degree in Engineering/Physics/Materials Science/Business

MBA or advanced technical degree preferred

Job description

Nearfield Instruments is seeking a Senior Product Marketing Manager to drive market success and profitable growth for its high-tech products. You will translate customer needs into product strategy, pricing, positioning, and go-to-market plans, collaborating across Sales, Product Management, R&D, Applications Engineering, and Operations.

You will lead market development, customer engagements, and strategic collaborations to shape product roadmaps and business cases, delivering measurable growth