Senior PR & Influencer Specialist

ASICS EMEA; Hoofddorp; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Office gym access

ASICS gear discount 50%

Job summary

ASICS is seeking a senior PR Lead at our EMEA headquarters in Hoofddorp. You will own media relations, influencer communities, agency management, and campaigns across Tennis, Padel, and Indoor, with seven PR agencies across Europe.

You will report to the CPS Category Director and manage a €500k annual PR budget with autonomy to shape the CPS voice across Europe.

Qualifications

• 5+ years in PR and communications at brand or agency.
• Genuine sports affinity (player, fan, or enthusiast).
• Sports industry background preferred.
• Experience managing multiple external PR agencies across markets.
• Ability to review, edit and write brand communications to publication-ready quality; budget management and product logistics experience.

Responsibilities

• PR Agency Management & Media Relations across Europe; manage 7 agencies and EU media relations for CPS.
• Influencer & Ambassador Community Leadership for Padel and ATA coaches network; manage seeding and logistics within budget.
• Campaign Execution & Events across offline and online channels; support local market activations; travel for events.
• Brand Voice maintenance; act as tone-of-voice guardian; write content; track impressions, media value, ROI.

Skills

PR leadership

Sports affinity

Agency management

English writing

Budget management

Relationship building

Microsoft Office

Network in Tennis/Padel/Handball

Multilingual (EU languages)

Tools

Microsoft Office

Job description

Be part of a movement that moves the world

If you're inspired to move yourself and the world toward a brighter future, we're looking for you.

Your role in our shared journey

Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you will be the primary PR and influencer lead for the Core Performance Sports (CPS) category across Europe, owning media relations, influencer and ambassador communities, agency management, and campaign execution across Tennis, Padel, and Indoor. You will manage 7 appointed PR agencies spanning the UK, Germany, Netherlands, Nordics, France, Spain, and Italy, and lead the Padel influencer community and ASICS Tennis Academy (ATA) coaches' network. Reporting to the Category Director CPS, with one direct report (a graduate), you will manage an annual PR and seeding budget of approximately €500,000 and serve as the external voice, tone-of-voice guardian, and relationship builder for the CPS category across Europe.

ASICS is the market leader in Tennis, Indoor, and Padel in Europe, and this role sits at the centre of that position. Across three sports and seven markets simultaneously, you will have genuine scope and real autonomy to shape how the CPS category shows up in the media, with influencers, and at live events. At a larger brand the equivalent role would cover a fraction of this remit; here, you own the full picture and have a manager who gives you the freedom and trust to run with it. This is a role for a natural connector with strong sports affinity, sharp PR instincts, and the confidence to bring their own ideas, not just execute other people’s.

Your key responsibilities will be:

• PR Agency Management & Media Relations - manage 7 PR agencies across Europe (UK, DE, NL, Nordics, FR, SP, IT); set direction, hold agencies to KPIs and budget, and serve as the primary ASICS contact for EU media, press, and brand partners across Tennis, Padel, and Handball.
• Influencer & Ambassador Community Leadership - lead the Padel influencer community (expert and local tiers) and the ATA coaches' network; activate ambassadors across campaigns and events; manage seeding, product logistics, and the annual PR budget of approximately €500,000.
• Campaign Execution & Events - create and deliver sport-specific PR campaigns and media events end-to-end across offline and online channels; support local market activations and ensure campaigns scale across Europe. Travel required for media events, agency visits, and sports activations.
• Brand Voice, Reporting & Content - act as tone-of-voice guardian for all CPS PR output; review and approve press releases and brand communications; write independently for handball-specific and European-specific content; track impressions, media value, and campaign ROI.

You have the following skills and experience:

• 5+ years of PR and communications experience at a brand or agency; track record and portfolio outweigh formal qualifications.
• Genuine sports affinity (as a player, fan, or enthusiast).
• Sports industry background (strongly preferred).
• Proven track record managing multiple external PR agencies simultaneously across different markets and building or leading influencer and ambassador communities at scale.
• Strong written / spoken English at a professional PR standard; able to review, edit, and write brand communications to publication-ready quality; budget management and product logistics experience required.
• Natural relationship builder - warm, instantly credible with media, influencers, athletes, and agency partners; proactive and self-steering with the confidence to bring ideas and challenge constructively.
• Proficient in Microsoft Office (Excel, PowerPoint, Word)
• Existing network within Tennis, Padel, or Handball is a clearest differentiator.
• Additional European languages (Spanish, French, German, or Dutch) are a plus.

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important.

Our commitment to your wellbeing

We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

• Access to office gym and sports membership discount.
• Exclusive 50% discount on ASICS gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model (min 3 office days per week). Combine the flexibility of working from home with the dynamic energy of an office environment.