Senior PR & External Communications Manager

TOPdesk; Delft; On-site; EUR 54,000 - 66,000; Full time

Job summary

TOPdesk is seeking a Senior PR & External Communications Manager for its Delft office. You will own our PR strategy across the Netherlands, Germany and the UK, shaping narratives that align with our AI roadmap and business goals.

You’ll lead media engagement, executive prep, and agency partnerships while collaborating with the CMO and executive team. With 10+ years in PR and strong multi-market experience, you’ll translate complex technology into compelling stories and manage stakeholder

Qualifications

• Significant experience in PR or external communications, ideally within B2B SaaS, enterprise software or technology.
• 10+ years of experience preferred with track record across multiple markets.
• Excellent English writing and communication skills.

Responsibilities

• Own PR strategy and execution across the Netherlands, Germany and the UK, adapting to each market.
• Build and strengthen relationships with technology, trade and business media.
• Turn TOPdesk’s positioning and AI strategy into compelling media stories and bylines.

Skills

PR strategy

Media relations

Multi-market experience

Executive communications

AI storytelling

Job description

Senior PR & External Communications Manager

TOPdesk is an international software company specializing in service management with 700 employees in 8 countries and 5,000 customers worldwide. For our office in Delft, Kaiserslautern or London we are looking for a Senior PR & External Communications Manager.

• 40
• Senior position
• Wo
• Salary starting at €60,000 and flexible on experience

You’ll own our PR approach across three distinct markets, strengthening media relationships and turning our product and AI strategy into stories that earn attention and credibility.

Working closely with our CMO, Executive Team, and Marketing and Communications teams, you’ll help build a consistent TOPdesk narrative while adapting it to each market. As TOPdesk grows, we expect more markets to join your remit.

What you'll do

• Own PR strategy and execution acrossthe Netherlands, Germany and the UK, adapting your approach to the maturity and media landscape of each market.
• Build and strengthen relationships with relevanttechnology, trade and business mediaacross our key markets.
• Turn TOPdesk’s positioning — including our approach to“AI you can trust”— into compelling media stories, thought leadership, bylines and interview opportunities.
• Support and prepare ourExecutive Teamfor interviews, panels and speaking opportunities, from messaging and talking points to preparation and follow-up.
• Lead communications around key TOPdesk moments, includingevents, product announcements and our evolving AI roadmap.
• Partner closely withInternal Communicationsso our employees understand the story we’re telling externally — and why.
• Manage PR agencies and freelance partners across markets, setting clear priorities and ensuring high-quality, locally relevant execution.
• Build a meaningful approach to PR measurement, focusing onshare of voice, quality of coverage, message pull-through and business relevance, rather than simply counting media mentions.
• Adapt messaging and tone to different European audiences without losing TOPdesk’s global positioning.
• Help build a scalableEuropean PR playbookas additional markets join the remit.

What you'll need

We’re looking for someone who combines strategic communications thinking with a willingness to stay close to execution.

• Significant experience in PR, external communications or corporate communications, ideally within B2B SaaS, enterprise software or technology. 10+ years of experience is preferred.
• A strong track record of managing communications acrossmultiple markets or international audiences.
• Strong experience building media relationships inat least one of our key European markets — the Netherlands, Germany or the UK— and an understanding of how PR approaches differ between markets.
• Experience translating complex technology or product developments into stories that journalists and business audiences genuinely care about.
• Confidence advising and preparingC-suite executives and senior leadersfor media interviews, panels and speaking engagements.
• A strong understanding of howPR and earned media contribute to AI search and discovery (AEO/GEO).
• Excellent English communication and writing skills.
• Experience managingPR agencies, freelancers or other external communications partners.
• The ability to build structure where it doesn’t yet exist — from media strategy and messaging frameworks to measurement and ways of working.

Nice to have

• Knowledge of theGerman B2B technology and business media landscape, as Germany iskey growth market.
• Experience communicating aroundAI, enterprise software, ITSM or digital transformation.
• German or Dutch language skillswould be a strong advantage.

This is what you do it for

The nicest colleagues, a laptop, and a salary that grows with you. That is a no-brainer, of course. But there’s more. Much more. In the Employee Handbook, you’ll discover all of our employment conditions.

10 to Grow

Devote 10% of your working time and a budget equivalent to 10% of your gross annual salary to personal development.

Paid parental leave

Receive your full salary for 9 weeks + 50% of your salary for 17 weeks. Why? Because parenting is hard work.

Simply do it during work time. Did we mention helping people is part of our DNA?

What makes this role different

You’ll join at a point where there is real opportunity to shape how TOPdesk shows up across Europe.
Rather than inheriting a finished PR playbook, you’ll have the space to build one: deciding where we focus, which relationships matter and how we turn our technology, people and perspective into stories worth telling.
You’ll work directly with senior leaders, influence how we communicate our approach to AI, and help strengthen TOPdesk’s reputation across three very different European markets.
And as our international presence grows, so will the scope of this role.
If you enjoy combining strategy, storytelling, media relationships and hands‑on execution, we’d love to hear from you.