Senior PPC specialist

Webnode AG; Leidschendam; On-site; EUR 40,000 - 65,000; Full time

Benefits offered by this job

Unlimited vacation

External courses budget

Job summary

Webnode AG is seeking a Senior PPC Specialist, based in Brno or nearby, to own global paid acquisition. You will manage a €3M+ annual paid media budget and drive growth beyond simple CPC optimization.

Embed in the team.blue Marketing Centre of Excellence, collaborating with Brand, CRO, Analytics, and Product teams to build a scalable paid growth engine and harness AI-driven testing across markets.

Qualifications

• Hands-on PPC mastery with Google Ads and Paid Social, Microsoft Ads, etc.
• Experience managing multi-market accounts in SaaS or freemium models.
• Commercial mindset: focus on business impact beyond CPC.

Responsibilities

• Own & scale paid channels across Google Ads, Microsoft Ads, Meta, LinkedIn and more.
• Link ad performance to CAC, ROAS, LTV, and revenue impact.
• Tailor strategies for international markets based on brand awareness and demand.
• Build a testing roadmap with Brand, CRO, Analytics, and Product teams.
• Leverage AI & automation to speed up testing workflows.

Skills

PPC mastery

Google Ads

Paid Social

Microsoft Ads

Global multi-market accounts

SaaS / freemium mindset

Commercial focus

Autonomy

Data analysis

Job description

At Webnode, we make website building incredibly simple. Over 50 million users worldwide use our platform to bring their ideas, blogs, and businesses to life in 25 different languages. We're part of team.blue, a European digital leader, and work closely with their Marketing Centre of Excellence (CoE) — a central hub of specialists across Paid Media, SEO, CRO, Analytics, and more. Right now, we're looking for a Senior PPC Specialist based in (or close to) Brno. Someone who will take full ownership of our global paid acquisition and help us shift from running campaigns to driving real business growth.

What's the challenge?

This isn't a typical button-clicking or daily optimization job. We manage an annual paid media budget of €3M+ across global markets, and we need someone who understands what happens across the entire funnel — from the first click to customer lifetime value. You'll be embedded in the team.blue Marketing Centre of Excellence hub team with a 100% focus on Webnode.

Your main focus will be:

• Own & scale paid channels: Run hands-on campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, and explore new channels.
• Think business, not just CPC: Connect ad performance with CAC, ROAS, LTV, free-to-paid conversions, and bottom-line revenue.
• Tailor strategies globally: Analyze international markets to adapt setups based on local brand awareness, search demand, and behavior.
• Build a testing roadmap: Systematically test creatives, bidding, landing pages, and onboarding flows together with our Brand, CRO, Analytics, and Product teams.
• Leverage AI & automation: Use modern tools to speed up testing workflows and stay ahead of the curve.

What makes you a great fit?

• Hands-on PPC mastery: Deep experience with Google Ads (and solid practical knowledge of Paid Social, Microsoft Ads, etc.).
• Global & SaaS mindset: You've managed complex multi-market accounts and know how acquisition funnels work in a SaaS or freemium model.
• Commercial sharpness: You look past platform metrics and ask: "Is this actually growing the business?"
• High autonomy: You don't wait for tasks. You analyze data, find growth barriers or opportunities, and present clear solutions to stakeholders.
• Structured & creative: You can set up hypotheses, run clean experiments, and turn successful tests into scalable frameworks.
• Fluent English & collaborative spirit: You enjoy working in a matrix environment with international colleagues.

What Success Looks Like In 6–12 Months

• Our €3M+ budget is spent with maximum efficiency, clear logic, and measurable business impact.
• You've built a structured testing engine that continuously improves creatives, landing pages, and conversion rates.
• Paid media isn't an isolated silo, but a key growth driver closely linked with Brand, Product, and CRO.
• You are the go-to expert who brings clarity and strategic thinking to Webnode's paid growth.

What's there to love?

• The people, the food (yes, there is a lot of cakes and other stuff randomly appearing in our kitchens!), the office & the culture.
• International scope, local team: Work on a massive global product while hanging out with a great, friendly team in Brno.
• Real flexibility: Rationale over rigid rules. Flexible working hours and unlimited vacation (so you can travel without counting days).
• We support your growth & hobbies: External courses budget? Covered. Want to take up guitar or brewing? We'll pay half the tuition.
• Some of the other perks include sport challenges, charity days and many more were happy to talk about during interview.