Senior Paid Social & Analytics Lead

twentysix; Hilversum; On-site; EUR 82,000 - 91,000; Full time

Benefits offered by this job

Excellent health insurance

Paid time off and holidays

401k with company contribution

Parental leave

Work‑life balance

Career growth in disruptor space

Diversity & inclusion

Job summary

Monks is hiring a Senior Paid Social Specialist to own end-to-end campaign activation across platforms, managing $500K+ monthly budgets and delivering measurable business impact for enterprise clients. You’ll design tests, analyze trends, and communicate results to stakeholders.

You will mentor junior teammates, champion new platform capabilities and AI-enabled workflows, and help the team work more efficiently while maintaining high-quality output.

Qualifications

• 5+ years managing paid social campaigns with hands-on experience managing $500K+ monthly budgets across at least 2 platforms (e.g., Meta, TikTok, Snapchat, Pinterest, Reddit).
• Understands how media, creative, audiences, and measurement work together — and the difference between improving platform metrics and improving business outcomes.
• Navigates ambiguity and makes informed decisions without having all the answers.
• Has a track record of improving processes and can explain complex platform decisions to both practitioners and executives.
• Prioritizes competing priorities while maintaining high-quality work.
• Enjoys mentoring others and is driven by curiosity, actively learning about emerging platform capabilities, AI, automation, and industry trends.

Responsibilities

• Own campaign activation from start to finish across multiple platforms.
• Monitor pacing, delivery, performance, and budgets — troubleshooting issues before they impact results.
• Drive optimizations through structured testing and prioritize work based on business impact.
• Own client communications through regular meetings, performance reporting, and strategic presentations.
• Analyze campaign performance to identify trends, opportunities, and risks, and translate platform data into actionable recommendations.
• Design tests with clear hypotheses, document learnings, and use insights to evolve campaign strategy.
• Identify opportunities to simplify workflows and increase operational efficiency.
• Champion adoption of new platform capabilities, automation, AI tools, and best practices.
• Create scalable documentation and repeatable frameworks for the team.
• Serve as a day‑to‑day strategic partner, explaining why recommendations matter to clients.

Skills

Paid social management

Budget management

Client communication

Mentoring

AI tools awareness

Tools

Meta Ads Manager

TikTok Ads

Snapchat Ads

Pinterest Ads

Job description

Monks is hiring a Senior Paid Social Specialist to own end-to-end campaign activation across platforms, managing $500K+ monthly budgets and delivering measurable business impact for enterprise clients. You’ll design tests, analyze trends, and communicate results to stakeholders.

You will mentor junior teammates, champion new platform capabilities and AI-enabled workflows, and help the team work more efficiently while maintaining high-quality output.