Senior Manager Marketing, Rare Diseases Europe

Regeneron Pharmaceuticals; Amsterdam; Hybrid; EUR 81,000 - 136,000; Full time

Job summary

Regeneron Pharmaceuticals seeks a Senior Manager Marketing Rare Disease for Europe & UK to shape regional brand strategy and deliver omnichannel campaigns in a hybrid work model across multiple European locations including Amsterdam.

You will lead cross-functional initiatives with commercial, medical, market access, regulatory, and country teams, driving launch experience and multi-country campaigns in the rare disease space.

Qualifications

• Bachelor’s degree in life sciences, business, or marketing.
• 8–10+ years of progressive commercial experience in pharma/biotech.
• 3+ years in product, brand, or marketing roles.
• Multi-country or regional European marketing experience.
• Launch experience in pharma/rare disease or specialty setting.

Responsibilities

• Co-lead European brand planning translating global strategy to regional/local execution.
• Lead omnichannel HCP campaigns including email, e-detailing, web, digital media, congress activities.
• Develop promotional and disease education materials with MLR routing and localisation.
• Manage creative, digital, media, and congress agency relationships.
• Partner with Commercial Operations and Strategic Customer Engagement teams for field-ready tools and CRM requirements.
• Own commercial training programs in collaboration with field leadership.
• Co-lead European and international congress strategy and execution.
• Balance cross-functional priorities to deliver a unified marketing plan.

Skills

Multi-country marketing

Product launch

Omnichannel campaigns

Cross-functional collaboration

Regional strategy

Education

Bachelor’s degree in life sciences, business or marketing

MBA (advantage)

Tools

CRM configuration

Agency coordination

Job description

Build our future together:

At Regeneron, we use science and innovation to develop life-changing medicines for people with serious diseases. We are seeking a Senior Manager Marketing Rare Disease Europe & UK to join our Global Rare Disease team, supporting our European and UK business in a hybrid work model. In this role, you will shape and execute regional brand strategy, deliver omnichannel marketing campaigns, and drive cross-functional initiatives that translate strategy into impactful country-level execution while collaborating with commercial, medical, market access, regulatory, compliance, and country teams.

When & where:

Location: Multiple locations available

Munich, Germany / Paris, France / Dublin, Ireland / Milan, Italy / Amsterdam, The Netherlands

Work Model: Hybrid

Discover your role:

• Co-lead European brand planning, including situation analysis, positioning, messaging, and annual tactical planning to translate global strategy into regional and local execution.
• Lead the design, delivery, and optimization of omnichannel healthcare professional campaigns, including approved email, e-detailing, web, digital media, and congress-linked activities.
• Direct the development of promotional and disease education materials through approval, coordinating MLR routing, review cycles, version control, localisation, and compliance requirements.
• Manage creative, digital, media, and congress agencies, including scopes of work, budgets, timelines, and performance reviews.
• Partner with Commercial Operations and Strategic Customer Engagement teams to deliver field-ready tools and define CRM configuration and targeting requirements.
• Own commercial training programs, including disease-area, product, competitive, onboarding, launch, and sales meeting content in partnership with field leadership and training teams.
• Co-lead European and international congress strategy and execution, including objectives, content planning, speaker logistics, digital amplification, and compliance oversight.
• Thrive in a highly autonomous environment, building alignment across cross-functional teams and balancing competing priorities to deliver a unified marketing plan.

This role requires:

• Bachelor’s degree in life sciences, business, or marketing, or equivalent experience; advanced degree or MBA is an advantage, and 8-10+ years of progressive commercial experience within the pharmaceutical or biotech industry, including 3+ years in a product, brand, or marketing role.
• Proven multi-country or regional European marketing experience.
• Experience in product launch, product management, and/or campaign execution within the pharmaceutical industry, ideally in a major European market.
• Experience designing and executing omnichannel marketing campaigns.
• Launch experience in a rare disease or specialty setting is preferred.
• Solid understanding of the EFPIA Code and/or applicable national industry codes is preferred.
• Prior field sales or sales-facing experience is preferred.

Does this sound like you? We are committed to building a workplace with an inclusive culture. Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law. Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship.

Where necessary, we disclose salary ranges for roles in all countries in which we operate. The final offer will be determined within the relevant range based on the country of employment, specific role level, and your skills and experience. In some countries, collective bargaining agreements (CBAs) may apply and influence certain elements of pay or benefits. Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits. For additional information about Regeneron benefits in the U.S., please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other locations, additional information will be provided during the recruitment process.

Please be advised that at Regeneron, we believe we do our best work when we are together. For that reason, many roles are required to be performed on-site.

As part of the recruitment process, certain background checks may be conducted in accordance with the laws of the country where the position is based. The purpose of such checks is to verify certain information prior to the commencement of employment such as identity, right to work and educational qualifications.

For jobs in Canada: this posting is for an existing position.

Salary Range (annually)

€81,375.00 - €135,625.00